Wenqian Zhang is Lecturer in Chinese and Translation Studies in the Department of Languages, Cultures and Visual Studies at the University of Exeter, UK. Her research interests include the translator’s brand, literary translation, sociology of translation, and Chinese Internet literature.

• Introduction, Part I Contextualisation and Theoretical Basis, Chapter 1: Mapping the Field of Translating Contemporary Chinese Literature in the Anglophone World (1979–2023), Chapter 2: Brand in Marketing, Management, and Publishing Studies, Chapter 3: Constructing the Literary Translator as a Brand, Part II Case Studies, Chapter 4 Scholar-Translator: Howard Goldblatt, Chapter 5 Networker-Translator: Nicky Harman, Chapter 6 Author-Translator: Ken Liu, Conclusion, Appendices, Index

Wenqian Zhang is Lecturer in Chinese and Translation Studies in the Department of Languages, Cultures and Visual Studies at the University of Exeter, UK. Her research interests include the translator’s brand, literary translation, sociology of translation, and Chinese Internet literature.

• Introduction, Part I Contextualisation and Theoretical Basis, Chapter 1: Mapping the Field of Translating Contemporary Chinese Literature in the Anglophone World (1979–2023), Chapter 2: Brand in Marketing, Management, and Publishing Studies, Chapter 3: Constructing the Literary Translator as a Brand, Part II Case Studies, Chapter 4 Scholar-Translator: Howard Goldblatt, Chapter 5 Networker-Translator: Nicky Harman, Chapter 6 Author-Translator: Ken Liu, Conclusion, Appendices, Index

Wenqian Zhang is Lecturer in Chinese and Translation Studies in the Department of Languages, Cultures and Visual Studies at the University of Exeter, UK. Her research interests include the translator’s brand, literary translation, sociology of translation, and Chinese Internet literature.

• Introduction, Part I Contextualisation and Theoretical Basis, Chapter 1: Mapping the Field of Translating Contemporary Chinese Literature in the Anglophone World (1979–2023), Chapter 2: Brand in Marketing, Management, and Publishing Studies, Chapter 3: Constructing the Literary Translator as a Brand, Part II Case Studies, Chapter 4 Scholar-Translator: Howard Goldblatt, Chapter 5 Networker-Translator: Nicky Harman, Chapter 6 Author-Translator: Ken Liu, Conclusion, Appendices, Index