Digital Communication Management

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK.Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyvaskyla School of Business and Economics (JSBE) at the University of Jyvaskyla, Finland.

“In an era where the future is undeniably digital, this text is critical for both emerging and seasoned professionals in public relations to navigate and manage an ever-evolving communication landscape. The authors combine theory with practical applications through vignettes, reflective questions, and case studies that illuminate real-world challenges. Both academics and practitioners should draw on this global text as an essential guide for advancing our industry and practice.”Tina McCorkindale, President and CEO, Institute for Public Relations“This book comprises cutting-edge content that addresses digital communication management issues and challenges. The book is also innovative in how it is structured: Concepts are developed first, followed by how they are evident in practice through practitioner interviews and reflections. Case studies are presented and readers are afforded the opportunity to consolidate their learnings through exercises. It is a great example of how theory is integrated with practice.”Augustine Pang, Singapore Management University, Singapore"The geopolitical, economic and technological conditions for communication management are changing dramatically. Digitalization is both a driver and a solution for this. This book provides a comprehensive overview of how companies can approach these challenges.”Ansgar Zerfass, Leipzig University, Germany“Communication management is an inter-disciplinary field that is heavily reliant on digital communication technologies to achieve corporate goals and engage stakeholders in meaningful, multi-way conversation. This book shines a light on the theories, processes and practices used by senior practitioners across the globe to stay ahead of the game.”Izzy Crawford, Robert Gordon University, Scotland

• Foreword 1. Introduction 2. Digital Stakeholder Relations and Issues Management 3. Digital Campaigns and Strategic Communication Planning 4. Digital Reputation and Expectation Management 5. Digital Media and Influencer Relations 6. Digital Marketing Communication and Branding 7.Digital Content Management 8. Digital Crisis and Risk Communication 9. Disinformation and Communication Hijacking 10. Digital Investor Relations 11. Digital Internal Communication 12. Digital Social Responsibility and Sustainability Communication 13. Behavioral Economics, Data Analytics and Communication Evaluation 14. Conclusion