Dr. Raul V. Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specializing in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and an awardee in the Europe India 40 Under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE.Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.

• Chapter 1: Introduction to Generative Al and Business Behaviour Chapter 2: Evaluation of Generative AI Chapter 3: Generative AI and Consumer Behaviour Chapter 4: AI and social Impact: A Business Perspective Chapter 5: Customer Centric – AI solutions Chapter 6: Artificial Intelligence in Retail Marketing Chapter 07: The Convergence of Generative AI and Ethical Considerations Chapter 8: Navigating the Ethical Landscape of Simulated Intelligence Chapter 9: The Power of Personalization: Al-Driven Recommendations Chapter 10: Human-AI collaboration: Augmenting Creativity and Decision-making. Chapter 11: Innovative Product Design with Generative AI Chapter 12: Mind the Gap: Bridging Success with AI in Marketing Chapter 13: Reshaping Marketing Strategies using AI Chapter 14: Impact of Generative AI on Customer Experience and Personalization in Retail sector Chapter 15: AI and Social Impact in the Indian Financial Sector Chapter 16: Artificial Intelligence in Healthcare Sector Chapter 17: Financial Forecasting and AI Chapter 19: Radiant Horizons of Augmented Reality and Virtual Reality in Customer-Centric Choices for Products: AI Solutions Path to Fueling Business towards Innovation Vague Futuristic Approach