Translating Tourism

Stefania M. Maci is Full Professor of English Language, Linguistics and Translation at the University of Bergamo, where she is the coordinator of the MA in Text Sciences and Culture Enhancement in the Digital Age. She has extensively published in tourism discourse and is the co-editor of The Routledge Handbook of Scientific Communication and The Routledge Handbook of Discourse and Disinformation.Cinzia G. Spinzi is Associate Professor at the University of Bergamo, where she is the coordinator of the MA in Planning and Management of Tourism Systems.

"Translating Tourism" promises to be a popular and highly influential addition to the field of tourism studies pedagogy. The book tackles the critically important topic of translation from a tourism studies perspective. Translation is an exceptionally challenging aspect of tourism, and one that is very high-stakes given its economic implications: indeed, the quality and effectiveness of translations for tourists can have a major impact on the number of tourists who visit a destination. Translating Tourism Explained provides timely, vital information to help ensure the success of tourism translation. The book is thorough, well-researched, and clear"Michael J. Zerbe, Professor, York College of Pennsylvania, USA"Offering a 360-degree perspective on tourism discourse and translating practices in this multifaceted field, and providing a detailed analysis of each text type and genre discussed with an examination of multiple real-life texts from different lingua-cultural systems (mainly English and Italian but also other languages), this engaging textbook is a valuable instrument for graduate and post-graduate students but also scholars interested in tourism discourse and translation."Maria Ivana Lorenzetti,University of Verona

• List of FiguresAcknowledgmentsList of AcronymsIntroductionUsing this BookStructure of the BookCHAPTER 1 - Tourism DiscoursesWhat is Tourism?The Role of Discourse in the Tourism IndustryLanguage or Discourse? Some DefinitionsStudies in Tourism DiscourseTourism Discourse vs General DiscourseUnderstanding Tourism Analogue and Digital Genres and Text TypesTourism as a Form of Specialized DiscourseConcluding RemarksActivities and ExercisesCHAPTER 2 - Translation and TourismIntroduction: Why Translation Matters in Tourism DiscourseTourism TranslationTourism Communication: Working with Tourism TextDigital Strand: Navigating New FrontiersConclusionActivities and ExercisesCHAPTER 3 - Accessibility and Inclusion through Tourism TranslationIntroductionAccessibility and DisabilityAccessibility, Tourism, and TranslationA Brief Overview of Accessible Practices of Audiovisual TranslationAccessible Communication for All: The Linguistic Landscape in TourismConclusionActivities and ExercisesCHAPTER 4 - Tourist Guides at WorkIntroductionTourists or Travellers?The Tourist GuideTourist Guide at WorkContextualizing and Profiling the Tourist GuideThe Genre of the Guided TourCultural Mediation in the Guided TourConcluding RemarksActivities and ExercisesCHAPTER 5 - Tourism Goes DigitalIntroductionLocalising WebsitesTourism Digitisation and MediatisationConclusionActivities and ExercisesAppendixReferences