Business Events

Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.

‘This new edition of Business Events reflects the author’s unique ability to blend academic rigour with practical relevance, making it an indispensable guide for all who work, teach, or study within the events industry. Case studies from every continent, together with experts’ perspectives, and thought-provoking discussion points at the end of each chapter, ensure that this volume remains an indispensable resource for students, professionals, and educators.’—Dr Dušan Borovcanin, Singidunum University, Serbia‘Dr. Davidson’s publications have shaped both academic research and professional practice in business events, and his latest book offers a valuable resource for teaching, with new case studies and discussion points that enhance learning and enrich the classroom experience. The new chapter on "Business events in times of crises" provides an insightful update to the field, analysing the effects of the pandemic and broader geopolitical disruptions on the industry.’—Dr María Sánchez de Mora Vidal, Universidad Europea de Valencia, Spain‘This new edition enhances and updates the already excellent Business Events, focusing on the major themes and issues affecting the industry today. Dr Davidson has the ability to present deeply informative and robustly researched content in an accessible and engaging style. As a result, this book is of value to both industry and academia, and promises to be a key text on Business Events programmes of study for years to come.’—Joan McLatchie, Edinburgh Napier University

• 1. An introduction to business events 2. Corporate meetings 3. Association conferences 4. SMERF meetings 5. Awards ceremonies 6. Political meetings 7. Incentive travel 8. Exhibitions 9. Corporate hospitality 10. Destination marketing for business events 11. Business events knowledge 12. Sustainability for business events 13. Business events ethics 14. Business events technology 15. Business events in times of crises