Arpita Agnihotri is a tenured Associate Professor of Management at Penn State Harrisburg, USA, with research spanning strategic marketing, international marketing, upper echelons theory, digital marketing capabilities, sustainability, and consumer behavior.Saurabh Bhattacharya is a Reader in Digital Marketing at Newcastle University Business School, UK. His research focuses on digital marketing, consumer behavior, artificial intelligence, and international marketing strategy, with publications in leading international journals.

“This book is a good resource for students and practitioners as it integrates strategic concepts with data-driven insights.”Krish Saha, Dr, Birmingham City University, UK.

• 1. Macroenvironment Analysis Tools 2. Competitive Dynamics 3. Generic Competitive Strategies 4. Corporate-Level Strategy 5. Corporate Governance 6. Corporate Innovation 7. Growth Strategies Leveraging Digitalization 8. Global Business Strategy 9. Turnaround Management 10. Acquisitions and Mergers 11. Strategic Alliances

Arpita Agnihotri is a tenured Associate Professor of Management at Penn State Harrisburg, USA, with research spanning strategic marketing, international marketing, upper echelons theory, digital marketing capabilities, sustainability, and consumer behavior.Saurabh Bhattacharya is a Reader in Digital Marketing at Newcastle University Business School, UK. His research focuses on digital marketing, consumer behavior, artificial intelligence, and international marketing strategy, with publications in leading international journals.

“This book is a good resource for students and practitioners as it integrates strategic concepts with data-driven insights.”Krish Saha, Dr, Birmingham City University, UK.

• 1. Macroenvironment Analysis Tools 2. Competitive Dynamics 3. Generic Competitive Strategies 4. Corporate-Level Strategy 5. Corporate Governance 6. Corporate Innovation 7. Growth Strategies Leveraging Digitalization 8. Global Business Strategy 9. Turnaround Management 10. Acquisitions and Mergers 11. Strategic Alliances

Arpita Agnihotri is a tenured Associate Professor of Management at Penn State Harrisburg, USA, with research spanning strategic marketing, international marketing, upper echelons theory, digital marketing capabilities, sustainability, and consumer behavior.Saurabh Bhattacharya is a Reader in Digital Marketing at Newcastle University Business School, UK. His research focuses on digital marketing, consumer behavior, artificial intelligence, and international marketing strategy, with publications in leading international journals.

“This book is a good resource for students and practitioners as it integrates strategic concepts with data-driven insights.”Krish Saha, Dr, Birmingham City University, UK.

• 1. Macroenvironment Analysis Tools 2. Competitive Dynamics 3. Generic Competitive Strategies 4. Corporate-Level Strategy 5. Corporate Governance 6. Corporate Innovation 7. Growth Strategies Leveraging Digitalization 8. Global Business Strategy 9. Turnaround Management 10. Acquisitions and Mergers 11. Strategic Alliances