Research Agenda for Advanced Business Analytics in the Age of Artificial Intelligence

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.This insightful Research Agenda presents a balanced, future-oriented exploration of business analytics in the age of AI. Bringing together cutting-edge perspectives on the foundations of business analytics, customer relationship management (CRM), data breach risks, agentic AI and the ethical challenges, it provides a compelling roadmap for exploring the evolving frontiers of advanced business analytics.Examining the revolutionary rise of AI and cloud-based technological platforms, chapters analyse the increasing need for thought leadership that can translate the field’s growth into practical value across industries. Integrating concepts from several disciplines including information systems, technology management and marketing, this Research Agenda investigates how organisations extract value from information, make strategic decisions and achieve competitive advantage. Expert authors draw on real-world examples, linking academic concepts with business applications and highlighting AI-powered analytics’ impact on data, models and deployment in the future.Scholars of innovation, information systems and business will greatly benefit from this Research Agenda for Advanced Business Analytics in the Age of Artificial Intelligence’s study of the challenges and opportunities of AI integration. Its cutting-edge perspectives will also aid business analysts, managers and policymakers.