Naturalistic inquiry is about studying people in everyday circumstances by ordinary means. It strives to blend in, to respect people in their daily lives, to take their actions and experiences seriously, and to build on these carefully. ''Doing Qualitative Research: The Craft of Naturalistic Inquiry'' offers guidance, combining thoughtful reflection with practical tips. It is written for undergraduate and graduate students in social science; for practitioners in social work, healthcare, policy advice, and organizational consultancy; and for all who have a genuine interest in society and its members.