Research Methods for Business and Management

Sait Gürbüz, Professor of Organizational Behavior, Human Resource Management, and Research Methods, International Business School, Hanze University of Applied Sciences and Tranzo Department, Tilburg University, the Netherlands.Ning Ding, Senior Lecturer and Researcher, International Business School, Hanze University of Applied Sciences, the Netherlands.Arnold Bakker, Professor of Work & Organizational Psychology, Center of Excellence for Positive Organizational Psychology, Erasmus University Rotterdam, the Netherlands; University of Vaasa, Finland; and Department of Industrial Psychology and People Management, University of Johannesburg, South Africa.

• Preface and How to Use this Book; 1. Foundations of Business and Management Research 2. Formulating the Research Problem and Conducting a Literature Review 3. Understanding Theory, Crafting a Conceptual Model, and Writing a Research Proposal 4. Understanding and Selecting Research Designs 5. Selecting Samples and Considering Ethics 6. Operationalizing Concepts, Assessing Reliability and Validity 7. Collecting Data: Sources and Techniques 8. Analyzing Qualitative Data Using ATLAS.ti 9. Quantitative Data Analysis Basics and Introduction to SPSS 10. Exploring Group Differences Using SPSS 11. Exploring Relationships Using SPSS 12. Testing Mediation and Moderation Using PROCESS Macro 13. Identifying Underlying Factors via Exploratory Factor Analysis 14. Structural Equation Modeling Using AMOS 15. Writing, Presenting, and Publishing your Research Project; Appendix 1. Interview Guide: Exploring Effective Digital Marketing Strategies for the Danish Market Entry; Appendix 2. Example of Interview Transcript for Chapter 8