Fundamentals of Television Business

• Utgivningsdatum: 2027-02-24
• Mått: 152 x 229 x undefined mm
• Format: Häftad
• Språk: Engelska
• Serie: Fundamentals of Filmmaking
• Antal sidor: 278
• Förlag: Taylor & Francis Ltd
• ISBN: 9781041139461

• Media och underhållning
• Television
• Försäljning och marknadsföring

Barbara E. Jones is Professor Emerita at Syracuse University's S.I. Newhouse School of Public Communications in the United States, and a media and marketing consultant whose extensive international career spans leadership roles including Vice President of Programming and Marketing at Power Broadcasting, Vice President of Online Broadcasting at Alliance Atlantis, Director of Research at Western Broadcast Sales, Management Consultant for Programming and Scheduling at The Travel Channel, and Director of International Online at weather.com, where she led its global launch.

"A clear, practical guide to how television really works, from creative development to global distribution, with sharp insight into revenue, programming and strategy. The insights in The Fundamentals of Television Business deliver real-world perspectives, making it an indispensable resource for students and early-career media professionals."Marcellus Alexander, Board Director E.W. Scripps; Former President, NAB Leadership Foundation"The Fundamentals of Television Business turns the complex business of television into a clear, practical guide. Its real-world examples, industry interviews, and broad coverage will help students understand not only how television is made, but how the entire business works."Bob Boden, Executive Vice President, Production and Development, Allen Media Group"The Fundamentals of Television Business is a must read for anyone trying to understand the very complex and quickly changing world of the TV business. Barbara Jones, a seasoned professional with a deep understanding of media, gives us a comprehensive look at how the power has shifted to new players in the television landscape."Stephen Brown, EVP Programming and Development, Fox Television Stations"For anyone entering the television industry amid rapid change, The Fundamentals of Television Business provides an outstanding introduction. Drawing on her extensive industry and academic experience, Barbara Jones has created a comprehensive, insightful guide that honours television's rich history while preparing students for its dynamic and evolving future."Charles Falzon, Professor, Media Production, Dean Emeritus, The Creative School, Toronto Metropolitan University"Barbara Jones was a beloved professor who spent ten years generously sharing her hard-won knowledge as an entrepreneur and media professional with hundreds of our Television, Radio and Film students, in courses such as Principles & Practices, TV Business, Advanced Media Management, Communications Frontiers, and Industry Forces. I'm delighted that her textbook, "The Fundamentals of Television Business," carries that knowledge well beyond the four walls of a classroom. Anyone who uses it will be learning from the best."Tula Goenka, Chair and Professor, Department of Television, Radio and Film, S.I. Newhouse School of Public Communications, Syracuse University "As a former HBO network executive and current Adjunct Professor, I believe the greatest challenge facing aspiring television professionals is understanding the complex business ecosystem determining whether content ever reaches an audience. The Fundamentals of Television Business fills that critical gap with remarkable clarity and depth. It is an outstanding contribution to television education."Andrew Goldman, Adjunct Professor, Film and Television, Tisch School of the Arts, NYU"I’ve spent three decades making films and television on both sides of the Canada-US border, and I’ve watched more than a few talented people wash out of this business for a single reason: nobody ever explained how it actually works. Barbara E. Jones does just that. She moves from the FCC’s Sixth Report and Order to CTV programmatic ad buys to the 2026 WGA agreement without ever losing the reader… a range that comes from years of paying close attention to an industry that keeps redrawing its own map. This is the book I wish someone had handed me when I was starting out: clear about the money, honest about the odds, and genuinely useful about the ways in."Doug Karr, writer-director, producer"A ‘must-have' for any student of modern media: be they dreaming about their first job, or well into a professional career. Barbara Jones’ The Fundamentals of Television Business is ambitious in the breadth of content that it captures, and remarkable in the depth and detail it delivers about our industry. I heartily recommend it for any TV professional's bookshelf, but encourage you to keep it closer: it’s an essential reference that you will want to consult often."Terry O’Reilly, Chairman, The National Academy of Television Arts and Sciences (The EMMY® Awards)"In The Fundamentals of Television Business, Barbara Jones demystifies the business of television and walks the reader through the entire ecosystem, explaining how it all fits together. A great primer for anyone interested in a career in media." Carrie Paupst Shaughnessy, Executive Producer, Canada"Barbara Jones draws from a pioneering career in international cable television to craft The Fundamentals of Television Business. From production and promotion to satellites and syndication, this industry primer illustrates complex real-world case studies with engaging photographs, diagrams, interviews and practical exercises."Paola Prado, Ph.D., Roger Williams University, USA"A must read for anyone who wants to work in media."Evan Shapīro, Media Cartographer, ESHAP"The Fundamentals of Television Business is an essential read for anyone looking to enter the media industry. In today’s rapidly evolving landscape, a strong understanding of the industry’s foundational principles is critical, and this book provides a comprehensive and accessible overview through twelve thoughtfully structured chapters." Chelsea Vena, NBCUniversal"As a former student, I've experienced Professor Jones's unique ability to connect the past, present, and future of the television industry through timeless principles that remain relevant despite constant change. The Fundamentals of Television Business brings that perspective to life, making it an essential resource for students and anyone looking to build a career in media."Taylor Vill, Former Student & Director of Product Management"The Fundamentals of Television Business provides a perfect blend of historical context with today’s landscape and what is on the horizon. In an ever-changing industry, readers will be equipped with the foundational knowledge needed to work in the business today and fuel future innovation." Jodi Zimmerman, Paid Media Lead

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