Narratives, Business and Society

Carlos Vazquez Hernandez is a scholar at the University of Sydney Business School, Australia.

A powerful, interdisciplinary synthesis that repositions narrative from the margins to the center of business thought—essential reading for those navigating the complexities of strategic decision-making, markets, and institutional change.David Boje, Professor Emeritus, New Mexico State University, USAA compelling account of how and why narratives can help us navigate the uncertainties that pervade modern society. An accessible, yet scholarly book that brings a novel lens to improving decisions in business and beyond.Ben R. Newell, Professor of Psychology, UNSW Sydney.

• 1. What are narratives, really? 2. Narratives as Sensemaking Devices 3. Narratives in Decision Making: From Heuristics to Conviction 4. The Narrative Loop: Feedback Between Belief and Behaviour 5. Narrative Power: Who Tells, Who Listens, Who Acts 6. Narratives in Strategic Management: Brands, Leadership, and Change 7. Narratives in Markets: Speculation, Sentiment, and Action 8. Narratives and Responsibility: Ethics, Sustainability, and Systems 9. Narratives and Artificial Intelligence: The Next Frontier of Meaning-Making and Action-Taking 10. A Narrative Turn in Business Thinking