Krishna Koppa has over 27 years (16 years in the corporate world and 11 years in academia) of experience across Sales and Distribution Management, Traditional and Digital Marketing, Strategic marketing, Revenue management and Customer Experience Management. With his interests centered around business history, digital transformation and marketing, he has published quality research articles in international journals. He is currently playing his role as Head of Department of Management Studies at Jain (Deemed-to-be University), Dr. Krishna is involved passionately in guiding students and peers to perform for meeting individual and organizational objectives.Manita D. Shah has over 25 years of teaching experience in Accounting and Finance in various business schools of repute. She is currently working as a Professor at CMS Business School, JAIN (Deemed-to-be University) and previously served as Associate Dean MBA Program, SCMS JAIN (Deemed-to-be University). She was Former Dean, Ramaiah Institute of Management Studies and Area Chair – Finance, Alliance Business School, Alliance University; and Program Director – Educesta Global Services Pvt. Ltd. Her recent research spans diverse areas of finance, technology, and human capital development. Her studies examine the humanization of intellectual capital in India’s education sector, the relationship between firm size and management accounting practices in the steel industry, and the transformative role of block chain in banking and finance. Additionally, her qualitative investigation into the impact of COVID-19 on the investment behavior of salaried Indian investors highlights behavioral shifts and evolving financial preferences.Srimantoorao S. Appadoo is a Professor and Institutional Head of the Department of Supply Chain Management at the University of Manitoba, Canada. In addition to teaching undergraduate and graduate courses, he is a prolific researcher, with his work continually being published in esteemed journals (both national and international). He has presented his work at prestigious conferences and research workshops and co-authored the book More-for-Less Solutions in Fuzzy Transportation Problems (Studies in Fuzziness and Soft Computing). He is currently working on quantitative and fuzzy decision-making models, as well as multi-criteria and group decision-making. His research is funded by the National Sciences and Engineering Research Council of Canada (NSERC) Discovery Grant as Principal Investigator. He is a recipient of the Associates’ Achievement Award, the Joint UM/UMFA Committees on Merit Award, and several best paper awards at some national and international conferences.

• Performance and challenges of Pradhan Mantri Fasal Bima Yojana in agricultural risk management: An analytical studyConsumer awareness and acceptance of Quick Service Restaurants (QSRs): A study on factors influencing customer preferences and loyaltyDrivers of retail investor decisions on Environmental, Social and Governance (ESG) mutual funds: Evidence from BengaluruFinancial analytics in banking: Examining its influence on customer investment behaviorHeritage to hype: Analyzing authenticity in the advertising of Geographical Indication (GI) productsIntersectional discrimination and life satisfaction among female students in BengaluruSustainability and market efficiency of agricultural commodity derivatives: An empirical evaluationImpact of employability skills over the entrepreneurial intention among the graduate students in rural location at Thanjavur DistrictGreen finance and public–private partnership project viability: A logistic regression approach to cost and sustainability alignmentSustainability and resilience of MSMES in the era of Artificial Intelligence (AI)Uncovering diversity, inclusivity, and equity(die): The role of resilience and leadership influenceThe paradox of connection: Social media, life satisfaction, and lonelinessAI in HR: Transforming diversity, equity, and inclusion for the workforce of the future: A bibliographic reviewDiversity in sourcing for resilient supply chains: Lessons from Amazon’s pandemic responseGenerational differences in brand placement reception: An empirical study of a Tamil-language film attributes and their impact on audience recall and purchase intentionsImpact of maternity and paternity leave policies on employee retentionAn assessment of tourists’ demographic profiles’ influence on determining the purpose of visiting a destination, with special reference to Mysore and Hampi in KarnatakaFacilitating diffusion of technology innovation in Fintech: Role of perceived value and perceived risk in intention to adopt Fintech among bank consumersGender diversity influence in key board committees and in Indian corporate financial performanceSmart pricing for sustainability: AI’s role in reducing food waste in retailDigital supply chains for climate-resilient SMEs: Strategies, innovations, and impactEntrepreneurial dynamics in India’s gig economy: Insights through Knight’s Profit Theory, Social Network Theory, and Push-Pull TheoryBreaking the silence: The role of psychological safety in empowering women in male dominated sectorsTraditional vs. Contemporary financing models for MSMEs and startups: A comparative study Impact of consumer buying behaviour on FMCG products through digital marketingWeaving inclusive growth: Social and economic dimensions of business modelsMobile banking for sustainable financial behaviour: Evidences and insights from urban IndiaThe influence of board size on firm performance: Evidence from national stock exchange CRISIL 500-listed banking companiesInfluence of sustainability practices on financial performance: Evidence from the Nifty 50 companiesAntecedents influencing employee engagement in knowledge-driven organizationsDo diversity in boardroom dynamics and corporate governance of India’s NIFTY 50 companies enhance financial performance and unlock shareholder value?Predicting financial crises using key economic indicators: A machine learning approach for economic resilience Transcending ad inhibitors: A guiding beacon for digital media advertising Impact of celebrity endorsement on consumer purchase intention: The moderating role of brand loyalty Effect of socioeconomic factors on challenges in health care planning after retirement among school teachers in Ernakulam district Non-linear dynamics of macroeconomic indicators and stock market volatility in emerging and developed economies An analysis of determinants of shareholder’s value with respect to profit metrics of selected listed companies in India from 2014–15 to 2023–24 A study on the financial performance of selected pharmaceutical companies in India: Pre- and post-acquisitionMachine learning-based sectoral analysis of foreign direct investment and its multiplier effect on India’s GDP growth Efficiency analysis of mutual funds using Data Envelopment Analysis (DEA) When markets whisper: Indices as early warning signals before the Dot-Com, 2008, and COVID crashes Fear of Missing Out (FOMO) and impulse buying: A study of Myntra flash sales and post-purchase regret among urban Indian Gen-Z consumers A bibliometric analysis study of diversity and talent management: Trends, themes and emerging research Impact of prompt corrective action framework of RBI on corporate governance of weak banks Gen Z perception towards funeral insurance in India: Cultural barriers Advancing equity and sustainability in MSMEs through FinTech-driven financial inclusion LinkedIn credibility matrix: Evaluating the role of skills, certifications and recommendations in personal branding Assessing the future of circular fashion amidst changing market shifts: An empirical study of Indian consumers Risk management practices in HDFC Bank: A case study in OdishaInvestigating the barriers and enablers of affordable learning in community-based skill sharing platforms: A research perspective Nexus between FDI inflows, economic growth and trade openness: Empirical evidence from the Indian economy Global spillover effects of US dollar volatility modeling: Evidence from a multivariate econometric approach Generation Z’s impact on sustainable entrepreneurship perception Emotional branding through interactive visual storytelling: A neuromarketing perspective on Gen Z’s engagement with fashion retail brands From swipe to scan: Evaluating UPI’s influence on credit card usage in India Sustainable signals: ESG’s role in driving nifty energy stock returns Opaqueness to openness: Developing a disclosure index for Indian SMEs AI-driven stress management and performance optimization: A framework for employee retention in the IR 5.0 era Assessing credit rating determinants by selected credit rating agencies and their influence on credit risk of public and private sector banks in promoting equity and financial sustainability in India Sustainability pays: ESG impacts on ROI and ROA in Indian banking Impact of Green Supply Chain Management (GSCM) on consumer purchase intention in the Indian automobile industry Perception of E-learning platforms and its implications among learners Impact of retained earnings on firm performance: A panel data study of NSE-listed companies (2014–2023) A study on disruptive technology and its influence on gig work force Driving innovation in organized retailing: Key practices for enhancing operational efficiency and customer satisfaction Determinants of sustainable entrepreneurial intention among higher education students Empowered finances: The role of financial literacy in shaping women’s investment behaviour in Suburban Bengaluru A study on investor’s attitude towards digital currency as an investment acumen Supply chain financing in agriculture The impact of gamification in trading apps on retail investor behaviour Evaluating the impact of Bitcoin on portfolio performance through comparative analysis of traditional portfolios and diversified portfolios with hybrid investment strategies Chain of digital evidence: An application of Ethereum blockchain Environmental consciousness and green purchase intentions: A study of Indian university campuses Risk-adjusted performance of equity and gold in India using Fama-French Three-Factor Model Impact of macroeconomic indicators on stock market returns: A panel data analysis Green marketing strategies of FMCG products consumer buying behaviour in Hyderabad city The economic psychology of health apps: Are consumers willing to pay for digital wellness? Encryption and trust in e-commerce: A data-driven analysis of user perception and security AI-driven pricing and stock replenishment decisions Sustainable banking in India: An empirical study of ESG scores and financial performance The impact of brand and website colours on trust, engagement, and purchase intent in digital branding Training and development in crowd work: A systematic literature review Workplace culture and employee perceptions in Xiaomi corporation Evaluating financial and technological gaps between public and private sector bank Work–Life Balance as an HR initiative: An empirical study on employee perceptions in the Indian IT sector Workplace well-being programs as drivers of employee engagement and retention Transforming business intelligence with emerging technologies in the IT industry Impact of multi-sensory marketing on consumer purchase decisions and loyalty in restaurants Performance evaluation of large cap mutual fund schemes in India: An empirical study using risk-return measures Post-merger performance evaluation of Indian Banks: A comparative financial analysis Target marketing and product design: An empirical study on consumer perceptions in the Indian healthcare and nutrition app sector Brand personality and its important role in purchase decisions The impact of the new normal on human resource procurement and job seeker perceptions An empirical investigation into the relationship between microtransactions in mobile gaming and financial discipline among young adults Examining investment banks’ effectiveness in IPO pricing and post-IPO market performance

Krishna Koppa has over 27 years (16 years in the corporate world and 11 years in academia) of experience across Sales and Distribution Management, Traditional and Digital Marketing, Strategic marketing, Revenue management and Customer Experience Management. With his interests centered around business history, digital transformation and marketing, he has published quality research articles in international journals. He is currently playing his role as Head of Department of Management Studies at Jain (Deemed-to-be University), Dr. Krishna is involved passionately in guiding students and peers to perform for meeting individual and organizational objectives.Manita D. Shah has over 25 years of teaching experience in Accounting and Finance in various business schools of repute. She is currently working as a Professor at CMS Business School, JAIN (Deemed-to-be University) and previously served as Associate Dean MBA Program, SCMS JAIN (Deemed-to-be University). She was Former Dean, Ramaiah Institute of Management Studies and Area Chair – Finance, Alliance Business School, Alliance University; and Program Director – Educesta Global Services Pvt. Ltd. Her recent research spans diverse areas of finance, technology, and human capital development. Her studies examine the humanization of intellectual capital in India’s education sector, the relationship between firm size and management accounting practices in the steel industry, and the transformative role of block chain in banking and finance. Additionally, her qualitative investigation into the impact of COVID-19 on the investment behavior of salaried Indian investors highlights behavioral shifts and evolving financial preferences.Srimantoorao S. Appadoo is a Professor and Institutional Head of the Department of Supply Chain Management at the University of Manitoba, Canada. In addition to teaching undergraduate and graduate courses, he is a prolific researcher, with his work continually being published in esteemed journals (both national and international). He has presented his work at prestigious conferences and research workshops and co-authored the book More-for-Less Solutions in Fuzzy Transportation Problems (Studies in Fuzziness and Soft Computing). He is currently working on quantitative and fuzzy decision-making models, as well as multi-criteria and group decision-making. His research is funded by the National Sciences and Engineering Research Council of Canada (NSERC) Discovery Grant as Principal Investigator. He is a recipient of the Associates’ Achievement Award, the Joint UM/UMFA Committees on Merit Award, and several best paper awards at some national and international conferences.

• Performance and challenges of Pradhan Mantri Fasal Bima Yojana in agricultural risk management: An analytical studyConsumer awareness and acceptance of Quick Service Restaurants (QSRs): A study on factors influencing customer preferences and loyaltyDrivers of retail investor decisions on Environmental, Social and Governance (ESG) mutual funds: Evidence from BengaluruFinancial analytics in banking: Examining its influence on customer investment behaviorHeritage to hype: Analyzing authenticity in the advertising of Geographical Indication (GI) productsIntersectional discrimination and life satisfaction among female students in BengaluruSustainability and market efficiency of agricultural commodity derivatives: An empirical evaluationImpact of employability skills over the entrepreneurial intention among the graduate students in rural location at Thanjavur DistrictGreen finance and public–private partnership project viability: A logistic regression approach to cost and sustainability alignmentSustainability and resilience of MSMES in the era of Artificial Intelligence (AI)Uncovering diversity, inclusivity, and equity(die): The role of resilience and leadership influenceThe paradox of connection: Social media, life satisfaction, and lonelinessAI in HR: Transforming diversity, equity, and inclusion for the workforce of the future: A bibliographic reviewDiversity in sourcing for resilient supply chains: Lessons from Amazon’s pandemic responseGenerational differences in brand placement reception: An empirical study of a Tamil-language film attributes and their impact on audience recall and purchase intentionsImpact of maternity and paternity leave policies on employee retentionAn assessment of tourists’ demographic profiles’ influence on determining the purpose of visiting a destination, with special reference to Mysore and Hampi in KarnatakaFacilitating diffusion of technology innovation in Fintech: Role of perceived value and perceived risk in intention to adopt Fintech among bank consumersGender diversity influence in key board committees and in Indian corporate financial performanceSmart pricing for sustainability: AI’s role in reducing food waste in retailDigital supply chains for climate-resilient SMEs: Strategies, innovations, and impactEntrepreneurial dynamics in India’s gig economy: Insights through Knight’s Profit Theory, Social Network Theory, and Push-Pull TheoryBreaking the silence: The role of psychological safety in empowering women in male dominated sectorsTraditional vs. Contemporary financing models for MSMEs and startups: A comparative study Impact of consumer buying behaviour on FMCG products through digital marketingWeaving inclusive growth: Social and economic dimensions of business modelsMobile banking for sustainable financial behaviour: Evidences and insights from urban IndiaThe influence of board size on firm performance: Evidence from national stock exchange CRISIL 500-listed banking companiesInfluence of sustainability practices on financial performance: Evidence from the Nifty 50 companiesAntecedents influencing employee engagement in knowledge-driven organizationsDo diversity in boardroom dynamics and corporate governance of India’s NIFTY 50 companies enhance financial performance and unlock shareholder value?Predicting financial crises using key economic indicators: A machine learning approach for economic resilience Transcending ad inhibitors: A guiding beacon for digital media advertising Impact of celebrity endorsement on consumer purchase intention: The moderating role of brand loyalty Effect of socioeconomic factors on challenges in health care planning after retirement among school teachers in Ernakulam district Non-linear dynamics of macroeconomic indicators and stock market volatility in emerging and developed economies An analysis of determinants of shareholder’s value with respect to profit metrics of selected listed companies in India from 2014–15 to 2023–24 A study on the financial performance of selected pharmaceutical companies in India: Pre- and post-acquisitionMachine learning-based sectoral analysis of foreign direct investment and its multiplier effect on India’s GDP growth Efficiency analysis of mutual funds using Data Envelopment Analysis (DEA) When markets whisper: Indices as early warning signals before the Dot-Com, 2008, and COVID crashes Fear of Missing Out (FOMO) and impulse buying: A study of Myntra flash sales and post-purchase regret among urban Indian Gen-Z consumers A bibliometric analysis study of diversity and talent management: Trends, themes and emerging research Impact of prompt corrective action framework of RBI on corporate governance of weak banks Gen Z perception towards funeral insurance in India: Cultural barriers Advancing equity and sustainability in MSMEs through FinTech-driven financial inclusion LinkedIn credibility matrix: Evaluating the role of skills, certifications and recommendations in personal branding Assessing the future of circular fashion amidst changing market shifts: An empirical study of Indian consumers Risk management practices in HDFC Bank: A case study in OdishaInvestigating the barriers and enablers of affordable learning in community-based skill sharing platforms: A research perspective Nexus between FDI inflows, economic growth and trade openness: Empirical evidence from the Indian economy Global spillover effects of US dollar volatility modeling: Evidence from a multivariate econometric approach Generation Z’s impact on sustainable entrepreneurship perception Emotional branding through interactive visual storytelling: A neuromarketing perspective on Gen Z’s engagement with fashion retail brands From swipe to scan: Evaluating UPI’s influence on credit card usage in India Sustainable signals: ESG’s role in driving nifty energy stock returns Opaqueness to openness: Developing a disclosure index for Indian SMEs AI-driven stress management and performance optimization: A framework for employee retention in the IR 5.0 era Assessing credit rating determinants by selected credit rating agencies and their influence on credit risk of public and private sector banks in promoting equity and financial sustainability in India Sustainability pays: ESG impacts on ROI and ROA in Indian banking Impact of Green Supply Chain Management (GSCM) on consumer purchase intention in the Indian automobile industry Perception of E-learning platforms and its implications among learners Impact of retained earnings on firm performance: A panel data study of NSE-listed companies (2014–2023) A study on disruptive technology and its influence on gig work force Driving innovation in organized retailing: Key practices for enhancing operational efficiency and customer satisfaction Determinants of sustainable entrepreneurial intention among higher education students Empowered finances: The role of financial literacy in shaping women’s investment behaviour in Suburban Bengaluru A study on investor’s attitude towards digital currency as an investment acumen Supply chain financing in agriculture The impact of gamification in trading apps on retail investor behaviour Evaluating the impact of Bitcoin on portfolio performance through comparative analysis of traditional portfolios and diversified portfolios with hybrid investment strategies Chain of digital evidence: An application of Ethereum blockchain Environmental consciousness and green purchase intentions: A study of Indian university campuses Risk-adjusted performance of equity and gold in India using Fama-French Three-Factor Model Impact of macroeconomic indicators on stock market returns: A panel data analysis Green marketing strategies of FMCG products consumer buying behaviour in Hyderabad city The economic psychology of health apps: Are consumers willing to pay for digital wellness? Encryption and trust in e-commerce: A data-driven analysis of user perception and security AI-driven pricing and stock replenishment decisions Sustainable banking in India: An empirical study of ESG scores and financial performance The impact of brand and website colours on trust, engagement, and purchase intent in digital branding Training and development in crowd work: A systematic literature review Workplace culture and employee perceptions in Xiaomi corporation Evaluating financial and technological gaps between public and private sector bank Work–Life Balance as an HR initiative: An empirical study on employee perceptions in the Indian IT sector Workplace well-being programs as drivers of employee engagement and retention Transforming business intelligence with emerging technologies in the IT industry Impact of multi-sensory marketing on consumer purchase decisions and loyalty in restaurants Performance evaluation of large cap mutual fund schemes in India: An empirical study using risk-return measures Post-merger performance evaluation of Indian Banks: A comparative financial analysis Target marketing and product design: An empirical study on consumer perceptions in the Indian healthcare and nutrition app sector Brand personality and its important role in purchase decisions The impact of the new normal on human resource procurement and job seeker perceptions An empirical investigation into the relationship between microtransactions in mobile gaming and financial discipline among young adults Examining investment banks’ effectiveness in IPO pricing and post-IPO market performance

Krishna Koppa has over 27 years (16 years in the corporate world and 11 years in academia) of experience across Sales and Distribution Management, Traditional and Digital Marketing, Strategic marketing, Revenue management and Customer Experience Management. With his interests centered around business history, digital transformation and marketing, he has published quality research articles in international journals. He is currently playing his role as Head of Department of Management Studies at Jain (Deemed-to-be University), Dr. Krishna is involved passionately in guiding students and peers to perform for meeting individual and organizational objectives.Manita D. Shah has over 25 years of teaching experience in Accounting and Finance in various business schools of repute. She is currently working as a Professor at CMS Business School, JAIN (Deemed-to-be University) and previously served as Associate Dean MBA Program, SCMS JAIN (Deemed-to-be University). She was Former Dean, Ramaiah Institute of Management Studies and Area Chair – Finance, Alliance Business School, Alliance University; and Program Director – Educesta Global Services Pvt. Ltd. Her recent research spans diverse areas of finance, technology, and human capital development. Her studies examine the humanization of intellectual capital in India’s education sector, the relationship between firm size and management accounting practices in the steel industry, and the transformative role of block chain in banking and finance. Additionally, her qualitative investigation into the impact of COVID-19 on the investment behavior of salaried Indian investors highlights behavioral shifts and evolving financial preferences.Srimantoorao S. Appadoo is a Professor and Institutional Head of the Department of Supply Chain Management at the University of Manitoba, Canada. In addition to teaching undergraduate and graduate courses, he is a prolific researcher, with his work continually being published in esteemed journals (both national and international). He has presented his work at prestigious conferences and research workshops and co-authored the book More-for-Less Solutions in Fuzzy Transportation Problems (Studies in Fuzziness and Soft Computing). He is currently working on quantitative and fuzzy decision-making models, as well as multi-criteria and group decision-making. His research is funded by the National Sciences and Engineering Research Council of Canada (NSERC) Discovery Grant as Principal Investigator. He is a recipient of the Associates’ Achievement Award, the Joint UM/UMFA Committees on Merit Award, and several best paper awards at some national and international conferences.

• Performance and challenges of Pradhan Mantri Fasal Bima Yojana in agricultural risk management: An analytical studyConsumer awareness and acceptance of Quick Service Restaurants (QSRs): A study on factors influencing customer preferences and loyaltyDrivers of retail investor decisions on Environmental, Social and Governance (ESG) mutual funds: Evidence from BengaluruFinancial analytics in banking: Examining its influence on customer investment behaviorHeritage to hype: Analyzing authenticity in the advertising of Geographical Indication (GI) productsIntersectional discrimination and life satisfaction among female students in BengaluruSustainability and market efficiency of agricultural commodity derivatives: An empirical evaluationImpact of employability skills over the entrepreneurial intention among the graduate students in rural location at Thanjavur DistrictGreen finance and public–private partnership project viability: A logistic regression approach to cost and sustainability alignmentSustainability and resilience of MSMES in the era of Artificial Intelligence (AI)Uncovering diversity, inclusivity, and equity(die): The role of resilience and leadership influenceThe paradox of connection: Social media, life satisfaction, and lonelinessAI in HR: Transforming diversity, equity, and inclusion for the workforce of the future: A bibliographic reviewDiversity in sourcing for resilient supply chains: Lessons from Amazon’s pandemic responseGenerational differences in brand placement reception: An empirical study of a Tamil-language film attributes and their impact on audience recall and purchase intentionsImpact of maternity and paternity leave policies on employee retentionAn assessment of tourists’ demographic profiles’ influence on determining the purpose of visiting a destination, with special reference to Mysore and Hampi in KarnatakaFacilitating diffusion of technology innovation in Fintech: Role of perceived value and perceived risk in intention to adopt Fintech among bank consumersGender diversity influence in key board committees and in Indian corporate financial performanceSmart pricing for sustainability: AI’s role in reducing food waste in retailDigital supply chains for climate-resilient SMEs: Strategies, innovations, and impactEntrepreneurial dynamics in India’s gig economy: Insights through Knight’s Profit Theory, Social Network Theory, and Push-Pull TheoryBreaking the silence: The role of psychological safety in empowering women in male dominated sectorsTraditional vs. Contemporary financing models for MSMEs and startups: A comparative study Impact of consumer buying behaviour on FMCG products through digital marketingWeaving inclusive growth: Social and economic dimensions of business modelsMobile banking for sustainable financial behaviour: Evidences and insights from urban IndiaThe influence of board size on firm performance: Evidence from national stock exchange CRISIL 500-listed banking companiesInfluence of sustainability practices on financial performance: Evidence from the Nifty 50 companiesAntecedents influencing employee engagement in knowledge-driven organizationsDo diversity in boardroom dynamics and corporate governance of India’s NIFTY 50 companies enhance financial performance and unlock shareholder value?Predicting financial crises using key economic indicators: A machine learning approach for economic resilience Transcending ad inhibitors: A guiding beacon for digital media advertising Impact of celebrity endorsement on consumer purchase intention: The moderating role of brand loyalty Effect of socioeconomic factors on challenges in health care planning after retirement among school teachers in Ernakulam district Non-linear dynamics of macroeconomic indicators and stock market volatility in emerging and developed economies An analysis of determinants of shareholder’s value with respect to profit metrics of selected listed companies in India from 2014–15 to 2023–24 A study on the financial performance of selected pharmaceutical companies in India: Pre- and post-acquisitionMachine learning-based sectoral analysis of foreign direct investment and its multiplier effect on India’s GDP growth Efficiency analysis of mutual funds using Data Envelopment Analysis (DEA) When markets whisper: Indices as early warning signals before the Dot-Com, 2008, and COVID crashes Fear of Missing Out (FOMO) and impulse buying: A study of Myntra flash sales and post-purchase regret among urban Indian Gen-Z consumers A bibliometric analysis study of diversity and talent management: Trends, themes and emerging research Impact of prompt corrective action framework of RBI on corporate governance of weak banks Gen Z perception towards funeral insurance in India: Cultural barriers Advancing equity and sustainability in MSMEs through FinTech-driven financial inclusion LinkedIn credibility matrix: Evaluating the role of skills, certifications and recommendations in personal branding Assessing the future of circular fashion amidst changing market shifts: An empirical study of Indian consumers Risk management practices in HDFC Bank: A case study in OdishaInvestigating the barriers and enablers of affordable learning in community-based skill sharing platforms: A research perspective Nexus between FDI inflows, economic growth and trade openness: Empirical evidence from the Indian economy Global spillover effects of US dollar volatility modeling: Evidence from a multivariate econometric approach Generation Z’s impact on sustainable entrepreneurship perception Emotional branding through interactive visual storytelling: A neuromarketing perspective on Gen Z’s engagement with fashion retail brands From swipe to scan: Evaluating UPI’s influence on credit card usage in India Sustainable signals: ESG’s role in driving nifty energy stock returns Opaqueness to openness: Developing a disclosure index for Indian SMEs AI-driven stress management and performance optimization: A framework for employee retention in the IR 5.0 era Assessing credit rating determinants by selected credit rating agencies and their influence on credit risk of public and private sector banks in promoting equity and financial sustainability in India Sustainability pays: ESG impacts on ROI and ROA in Indian banking Impact of Green Supply Chain Management (GSCM) on consumer purchase intention in the Indian automobile industry Perception of E-learning platforms and its implications among learners Impact of retained earnings on firm performance: A panel data study of NSE-listed companies (2014–2023) A study on disruptive technology and its influence on gig work force Driving innovation in organized retailing: Key practices for enhancing operational efficiency and customer satisfaction Determinants of sustainable entrepreneurial intention among higher education students Empowered finances: The role of financial literacy in shaping women’s investment behaviour in Suburban Bengaluru A study on investor’s attitude towards digital currency as an investment acumen Supply chain financing in agriculture The impact of gamification in trading apps on retail investor behaviour Evaluating the impact of Bitcoin on portfolio performance through comparative analysis of traditional portfolios and diversified portfolios with hybrid investment strategies Chain of digital evidence: An application of Ethereum blockchain Environmental consciousness and green purchase intentions: A study of Indian university campuses Risk-adjusted performance of equity and gold in India using Fama-French Three-Factor Model Impact of macroeconomic indicators on stock market returns: A panel data analysis Green marketing strategies of FMCG products consumer buying behaviour in Hyderabad city The economic psychology of health apps: Are consumers willing to pay for digital wellness? Encryption and trust in e-commerce: A data-driven analysis of user perception and security AI-driven pricing and stock replenishment decisions Sustainable banking in India: An empirical study of ESG scores and financial performance The impact of brand and website colours on trust, engagement, and purchase intent in digital branding Training and development in crowd work: A systematic literature review Workplace culture and employee perceptions in Xiaomi corporation Evaluating financial and technological gaps between public and private sector bank Work–Life Balance as an HR initiative: An empirical study on employee perceptions in the Indian IT sector Workplace well-being programs as drivers of employee engagement and retention Transforming business intelligence with emerging technologies in the IT industry Impact of multi-sensory marketing on consumer purchase decisions and loyalty in restaurants Performance evaluation of large cap mutual fund schemes in India: An empirical study using risk-return measures Post-merger performance evaluation of Indian Banks: A comparative financial analysis Target marketing and product design: An empirical study on consumer perceptions in the Indian healthcare and nutrition app sector Brand personality and its important role in purchase decisions The impact of the new normal on human resource procurement and job seeker perceptions An empirical investigation into the relationship between microtransactions in mobile gaming and financial discipline among young adults Examining investment banks’ effectiveness in IPO pricing and post-IPO market performance