Who am I?

What do we want? What makes us tick? From acceptance to vengeance to curiosity, this book explains the 16 basic and universal desires that shape our behavior—and shows how the ways we prioritize them determines our personalities. Grounded in up-to-date psychological research, this book can help

parents comprehend their children’s needs and behavior

couples understand each other better

employers motivate their employees

employees become more effective in their work

YOU achieve greater satisfaction and happiness in life