Localization Strategies for Global E-Business

Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).

“Localization Strategies for Global E-Business is a true reflection of Dr. Singh’s experience and expertise in this space. It is an excellent guide for anyone looking to learn and improve their web localization strategies in order to reach global markets. The non-technical approach allows a wide variety of professionals, students, and academics to understand the complexities in this area. The checklists and real-world examples are of tremendous value and allow the reader to instantly gain more insights. Dr. Singh took on a daunting task to bring structure into the maze of information that is out there. Based on over ten years of research, training, and consulting experience, we now have an indispensible guide for how to navigate through the various challenges and opportunities in the global e-commerce world. I highly recommend this book.” - Carsten A. Kneip, Program Manager, Microsoft Corporation

• List of figures; List of tables; Preface; 1. Global e-commerce opportunities and challenges; 2. International e-business expansion and market entry strategies; 3. Global online consumer segmentation; 4. Web globalization strategies; 5. Developing international websites: internationalization (I18n); 6. Effectively localizing international websites; 7. Managing a web globalization value chain; 8. Optimizing international websites; 9. Assessing web globalization efforts; 10. Strategic industry insights into emerging localization trends; Resources; Index.