Inbunden, Engelska, 2014

Understanding Multinationals from Emerging Markets

Av Alvaro Cuervo-Cazurra, Ravi Ramamurti

1765 kr

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Beskrivning

Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.

Produktinformation

Utgivningsdatum: 2014-06-26
Mått: 157 x 235 x 23 mm
Vikt: 610 g
Format: Inbunden
Språk: Engelska
Antal sidor: 340
Förlag: Cambridge University Press
ISBN: 9781107064539

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Mer om författaren

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University's D'Amore-McKim School of Business. He studies the internationalization of firms, with a special interest in developing-country multinationals, and his geographical area of expertise is Latin America. He also analyzes governance issues, with a focus on corruption in international business. He teaches and consults on global strategy and sustainability. For more information, please visit www.cuervo-cazurra.com. Ravi Ramamurti is D'Amore-McKim Distinguished Professor of International Business and Strategy and Director of the Center for Emerging Markets at Northeastern University's D'Amore-McKim School of Business. His research and consulting have focused on companies operating in, or from, emerging economies. This is his third volume with Cambridge University Press, the others being Emerging Multinationals in Emerging Markets (2009, edited with J. V. Singh) and The Competitive Advantage of Emerging Market Multinationals (2013, edited with P. W. Williamson, A. Fleury and M.-T. Fleury).

Recensioner i media

'This book, with contributions from some of the leading academics in international business, sheds light on what is perhaps the biggest business strategy issue of our time: how competition between emerging market and established multinationals is likely to unfold with the big shift in many economic activities from advanced economies to emerging economies.' Pankaj Ghemawat, Anselmo Rubiralta Professor of Global Strategy, IESE Business School, and Distinguished Visiting Professor of Global Management, Stern School of Business, New York University

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