Alfred A. Marcus is the Edson Spencer Endowed Chair in Strategy and Technological Leadership at the Carlson School of Management and at the Technological Leadership Institute (TLI) College of Science and Engineering, University of Minnesota. He has published in numerous academic journals and he is the author or editor of fifteen books on strategic management, business ethics and green business. His current research focuses on sustainable innovation and clean tech venture capital.

'Innovations in Sustainability covers an enormous amount of ground. … It makes fascinating reading and represents an original and much needed contribution to our understanding of the challenges facing sustainable innovations.' David Vogel, University of California, Berkeley

• Foreword; Acknowledgements; Introduction: the path to sustainability; Part I. Funding Sustainable Startups: 1. Leaders of the pack: Khosla Ventures and KPCB; 2. Scaling up: Intel Capital and Google Ventures; Part II. Business Models: 3. Follow the sun: First Solar and Suntech; 4. Making a revolution: Tesla and Better Place; Part III. The Macroenvironment and Industry Context: 5. Ticket to ride: Toyota and General Motors; 6. Blowing in the wind: Vestas and General Electric; Part IV. Finding Customers: 7. Carrying that weight: General Mills and Kellogg's; 8. Bridge over troubled waters: Pepsi and Coke; Part V. Competition between Mission and Non-Mission-Based Businesses: 9. Consensus capitalism: Whole Foods and Walmart; 10. Sustainability's next frontier: Dupont and Monsanto; Concluding observations: the journey continues; Index.

Alfred A. Marcus is the Edson Spencer Endowed Chair in Strategy and Technological Leadership at the Carlson School of Management and at the Technological Leadership Institute (TLI) College of Science and Engineering, University of Minnesota. He has published in numerous academic journals and he is the author or editor of fifteen books on strategic management, business ethics and green business. His current research focuses on sustainable innovation and clean tech venture capital.

'Innovations in Sustainability covers an enormous amount of ground. … It makes fascinating reading and represents an original and much needed contribution to our understanding of the challenges facing sustainable innovations.' David Vogel, University of California, Berkeley

• Foreword; Acknowledgements; Introduction: the path to sustainability; Part I. Funding Sustainable Startups: 1. Leaders of the pack: Khosla Ventures and KPCB; 2. Scaling up: Intel Capital and Google Ventures; Part II. Business Models: 3. Follow the sun: First Solar and Suntech; 4. Making a revolution: Tesla and Better Place; Part III. The Macroenvironment and Industry Context: 5. Ticket to ride: Toyota and General Motors; 6. Blowing in the wind: Vestas and General Electric; Part IV. Finding Customers: 7. Carrying that weight: General Mills and Kellogg's; 8. Bridge over troubled waters: Pepsi and Coke; Part V. Competition between Mission and Non-Mission-Based Businesses: 9. Consensus capitalism: Whole Foods and Walmart; 10. Sustainability's next frontier: Dupont and Monsanto; Concluding observations: the journey continues; Index.

Alfred A. Marcus is the Edson Spencer Endowed Chair in Strategy and Technological Leadership at the Carlson School of Management and at the Technological Leadership Institute (TLI) College of Science and Engineering, University of Minnesota. He has published in numerous academic journals and he is the author or editor of fifteen books on strategic management, business ethics and green business. His current research focuses on sustainable innovation and clean tech venture capital.

'Innovations in Sustainability covers an enormous amount of ground. … It makes fascinating reading and represents an original and much needed contribution to our understanding of the challenges facing sustainable innovations.' David Vogel, University of California, Berkeley

• Foreword; Acknowledgements; Introduction: the path to sustainability; Part I. Funding Sustainable Startups: 1. Leaders of the pack: Khosla Ventures and KPCB; 2. Scaling up: Intel Capital and Google Ventures; Part II. Business Models: 3. Follow the sun: First Solar and Suntech; 4. Making a revolution: Tesla and Better Place; Part III. The Macroenvironment and Industry Context: 5. Ticket to ride: Toyota and General Motors; 6. Blowing in the wind: Vestas and General Electric; Part IV. Finding Customers: 7. Carrying that weight: General Mills and Kellogg's; 8. Bridge over troubled waters: Pepsi and Coke; Part V. Competition between Mission and Non-Mission-Based Businesses: 9. Consensus capitalism: Whole Foods and Walmart; 10. Sustainability's next frontier: Dupont and Monsanto; Concluding observations: the journey continues; Index.