Deven R. Desai is Associate Professor of Law and Ethics at the Scheller College of Business, Georgia Institute of Technology. Ioannis Lianos is Professor of Global Competition Law and Policy in the Faculty of Laws, founding director of the Centre for Law, Economics and Society, and executive director of the Jevons Institute for Competition Law and Economics, all at University College London. Spencer Weber Waller is Director of the Institute for Consumer Antitrust Studies and Professor at Loyola University Chicago School of Law.

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• Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.

Deven R. Desai is Associate Professor of Law and Ethics at the Scheller College of Business, Georgia Institute of Technology. Ioannis Lianos is Professor of Global Competition Law and Policy in the Faculty of Laws, founding director of the Centre for Law, Economics and Society, and executive director of the Jevons Institute for Competition Law and Economics, all at University College London. Spencer Weber Waller is Director of the Institute for Consumer Antitrust Studies and Professor at Loyola University Chicago School of Law.

Select Guide Rating

• Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.

Deven R. Desai is Associate Professor of Law and Ethics at the Scheller College of Business, Georgia Institute of Technology. Ioannis Lianos is Professor of Global Competition Law and Policy in the Faculty of Laws, founding director of the Centre for Law, Economics and Society, and executive director of the Jevons Institute for Competition Law and Economics, all at University College London. Spencer Weber Waller is Director of the Institute for Consumer Antitrust Studies and Professor at Loyola University Chicago School of Law.

Select Guide Rating

• Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller; Part I. Brands, Price Theory and Business Studies' Perspectives: 1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren; 2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang; 3. The value of brands and the challenge of free riding Tony Appleton and John Noble; Part II. Brands and Competition Law: 4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller; 5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips; 6. Brands and market power: a bird's eye view Daniel A. Crane; 7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes; 8. Brands, product differentiation and EU competition law Ioannis Lianos; 9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja; Part III. Brands and IP Law: 10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt; 11. Trademark law meets branding? Ilanah Fhima; 12: Brands, firms and competition Andrew Griffiths.