Bokus
Taylor C. Boas - Presidential Campaigns in Latin America, Inbunden

Inbunden, Engelska, 2016

Presidential Campaigns in Latin America

Electoral Strategies and Success Contagion

Av Taylor C. Boas

1628 kr

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Beskrivning
How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.
Produktinformation
  • Utgivningsdatum: 2016-03-04
  • Mått: 160 x 235 x 23 mm
  • Vikt: 570 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 276
  • Förlag: Cambridge University Press
  • ISBN: 9781107131149
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Mer om författaren

Taylor C. Boas is Assistant Professor of Political Science at Boston University and has been a Visiting Fellow at the Kellogg Institute for International Studies, University of Notre Dame, Indiana. His research examines various aspects of electoral politics and political behavior in Latin America, including campaigns, religion, and the mass media.

Recensioner i media

'The voluminous literature on democratization in Latin America has given relatively little attention to presidential campaigns, despite their centrality to the democratic process in the region. Taylor C. Boas addresses that shortcoming in this impressive book. His analysis provides new insights into the strategic behavior of presidential candidates, party organizations, and professional campaign managers and consultants, and it demonstrates how these actors craft technocratic, populist, personalist, and programmatic appeals to voters. This book is a major contribution to the scholarship on democratic representation in contemporary Latin America.' Kenneth M. Roberts, Cornell University

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