Bokus
Noam Lupu - Party Brands in Crisis, Häftad

Häftad, Engelska, 2017

Party Brands in Crisis

Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America

Av Noam Lupu

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Beskrivning
Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.
Produktinformation
  • Utgivningsdatum: 2017-07-13
  • Mått: 150 x 230 x 18 mm
  • Vikt: 400 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 264
  • Förlag: Cambridge University Press
  • ISBN: 9781107423206
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Mer om författaren

Noam Lupu is Assistant Professor of Political Science and Trice Faculty Scholar at the University of Wisconsin, Madison. His research has appeared in the American Journal of Political Science, American Political Science Review, Comparative Political Studies, Political Behavior, and World Politics, among others. His dissertation, on which this book is based, won the Gabriel A. Almond Award and Juan Linz Prize. In 2014, he received the Emerging Scholar Award from the Political Organizations and Parties section of the American Political Science Association.

Recensioner i media

'Why do established parties sometimes dramatically collapse, often within a single electoral cycle? Lupu's persuasive answer is that such collapse occurs when parties switch positions, make unholy alliances with former adversaries, and converge on the policy positions of their opponents in order to attract floating voters and win the next election. When leaders thus 'dilute the party brand', parties hemorrhage partisans and are in turn left defenseless against the wrath of the electorate in hard times. Party Brands in Crisis challenges the way we think about partisanship and deserves to be read by students of political parties everywhere.' Frances Hagopian, Harvard University, Massachusetts

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