Maya Balakirsky Katz is Associate Professor of Art History at Touro College and on faculty at Touro's Graduate School of Jewish Studies. She specializes in the intersection of religious identity and media, particularly surrounding public protest, such as the Dreyfus Affair and the Soviet Jewry movement.

'Balakirsky Katz does a masterly service and provides a penetrating portrait of visual culture and Chabad.' Yoel Cohen, Communication Research Trends

• Part I. The Face of Hasidism: The Life and Afterlife of Rebbe Portraiture: 1. Hasidic master portraits: new context for conventional portraits; 2. The Rebbe-heir portrait; 3. Yosef Yitzchak and the Rebbishe photograph; 4. The present Rebbe: marketing the Messiah; Part II. The Object of Hasidism: Ancient History and Modern Media: 5. The geography of the Chabad world map; 6. The court in America: branding buildings and building brand; 7. Counter-Zionism: the battle of the Jewish arts; 8. Trademarks of faith: Chabad and Chanukah in America; 9. Postscript: inside/outside Chabad visual culture.

Maya Balakirsky Katz is Associate Professor of Art History at Touro College and on faculty at Touro's Graduate School of Jewish Studies. She specializes in the intersection of religious identity and media, particularly surrounding public protest, such as the Dreyfus Affair and the Soviet Jewry movement.

'Balakirsky Katz does a masterly service and provides a penetrating portrait of visual culture and Chabad.' Yoel Cohen, Communication Research Trends

• Part I. The Face of Hasidism: The Life and Afterlife of Rebbe Portraiture: 1. Hasidic master portraits: new context for conventional portraits; 2. The Rebbe-heir portrait; 3. Yosef Yitzchak and the Rebbishe photograph; 4. The present Rebbe: marketing the Messiah; Part II. The Object of Hasidism: Ancient History and Modern Media: 5. The geography of the Chabad world map; 6. The court in America: branding buildings and building brand; 7. Counter-Zionism: the battle of the Jewish arts; 8. Trademarks of faith: Chabad and Chanukah in America; 9. Postscript: inside/outside Chabad visual culture.

Maya Balakirsky Katz is Associate Professor of Art History at Touro College and on faculty at Touro's Graduate School of Jewish Studies. She specializes in the intersection of religious identity and media, particularly surrounding public protest, such as the Dreyfus Affair and the Soviet Jewry movement.

'Balakirsky Katz does a masterly service and provides a penetrating portrait of visual culture and Chabad.' Yoel Cohen, Communication Research Trends

• Part I. The Face of Hasidism: The Life and Afterlife of Rebbe Portraiture: 1. Hasidic master portraits: new context for conventional portraits; 2. The Rebbe-heir portrait; 3. Yosef Yitzchak and the Rebbishe photograph; 4. The present Rebbe: marketing the Messiah; Part II. The Object of Hasidism: Ancient History and Modern Media: 5. The geography of the Chabad world map; 6. The court in America: branding buildings and building brand; 7. Counter-Zionism: the battle of the Jewish arts; 8. Trademarks of faith: Chabad and Chanukah in America; 9. Postscript: inside/outside Chabad visual culture.