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• 1. Arguments about English: 1.1. How we feel about language; 1.2. Standard English; 1.3. Non-Standard English; 1.4. The origins of Standard English; 1.5. The development of Standard English; 1.6. Complaints about English; 1.7. Changing English; 2. Technology and language: 2.1. Technology and language change; 2.2. Technology and new words; 2.3. Attitudes to texting; 2.4. Attitudes to other forms of CMC; 2.5. Emoji; 3. Attitudes to language variation: 3.1. Variation: what it is and what it ain't; 3.2. Attitudes to regional variation; 3.3. Attitudes to other varieties; 4. Language discourses: 4.1. Analysing language discourses; 4.2. Describing language; 4.3. A language toolkit; 4.4. Further exploration and investigation; Ideas and answers; References.