Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation. Wibke Weber is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her research focuses on visual semiotics, image analysis, digital storytelling, data visualization, information design, multimodality, and virtual reality, and she has published several books and journal articles in all these areas. She has previously worked as a journalist in public and private media companies. Martin Engebretsen is Professor of Language and Communication at University of Agder, Norway. His research interests include visual and multimodal communication, rhetorics, discourse analysis, digital communication and journalism. He has published numerous books and journal articles at the intersection of linguistics and media studies. Prior to becoming an academic, he worked as a newspaper journalist. Daniel Perrin is Professor of Applied Linguistics and Vice President at 'ZHAW' Zurich University of Applied Sciences, Switzerland. His research focuses on text production in professional settings. Before starting his academic career, he worked as a journalist and writing coach and is still engaged in training and coaching media and communication professionals as well as leaders in education, economy, and politics in the framework of transdisciplinary projects.

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• Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.

Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation. Wibke Weber is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her research focuses on visual semiotics, image analysis, digital storytelling, data visualization, information design, multimodality, and virtual reality, and she has published several books and journal articles in all these areas. She has previously worked as a journalist in public and private media companies. Martin Engebretsen is Professor of Language and Communication at University of Agder, Norway. His research interests include visual and multimodal communication, rhetorics, discourse analysis, digital communication and journalism. He has published numerous books and journal articles at the intersection of linguistics and media studies. Prior to becoming an academic, he worked as a newspaper journalist. Daniel Perrin is Professor of Applied Linguistics and Vice President at 'ZHAW' Zurich University of Applied Sciences, Switzerland. His research focuses on text production in professional settings. Before starting his academic career, he worked as a journalist and writing coach and is still engaged in training and coaching media and communication professionals as well as leaders in education, economy, and politics in the framework of transdisciplinary projects.

Select Guide Rating

• Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.