Aleksandra Gnach - Böcker
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3 produkter
3 produkter
Digital Communication and Media Linguistics
With Case Studies in Journalism, PR, and Community Communication
Inbunden, Engelska, 2022
1 227 kr
Skickas inom 7-10 vardagar
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
Digital Communication and Media Linguistics
With Case Studies in Journalism, PR, and Community Communication
Häftad, Engelska, 2022
409 kr
Skickas inom 7-10 vardagar
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
Produktion von Fernsehnachrichten
Unterschiede zwischen der deutsch- und französischsprachigen Schweiz
Häftad, Tyska, 2013
550 kr
Skickas inom 10-15 vardagar
Die ethnografisch angelegte, medienlinguistische Analyse der SRG-Nachrichtenproduktion zeigt, wie sich Biografien einzelner JournalistInnen, Redaktionskulturen und die Zugehörigkeit zu einer bestimmten Sprachgemeinschaft auf die Nachrichtenproduktion auswirken.