Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

'As a second edition this is a virtually new book of some 776 pages. This reflects the growth of managerial economics itself in recent years. It defines and uses digitization where big data and other advances reflect the increasing ability to connect people, devices and objects anywhere. A distinctive feature of this much expanded new edition is the plethora of case studies which will not date. Each chapter expands the fundamental principles, clearly using mathematics and statistics where appropriate. The textbook package includes chapter slides, worked problems, further exercises and an instructor’s manual. It is the complete textbook which will endure for a long time to come. Each chapter has case studies and exercises which are up to date and can be adapted and expanded. It is managerial economics at its best, reflecting the latest advances in economic theory and behavioural economics. Nor are important aspects of macroeconomics neglected in this magisterial and user friendly book.' John Mark, King’s College London, University of London

• Preface; Acknowledgements; Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. The theory of the firm; Part II. Demand Analysis: 3. Consumer theory; 4. Demand theory; 5. Demand estimation; Part III. Production and Cost Analysis: 6. Production theory; 7. Cost theory; 8. Cost estimation; Part IV. Strategy Analysis: 9. Market structure and pricing; 10. Game theory; 11. Positioning and growth strategy; 12. Marketing mix strategy; 13. Investment analysis; Part V. Government Policy: 14. Government policy and regulation; 15. Global issues in managerial economies; Index.

Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

'As a second edition this is a virtually new book of some 776 pages. This reflects the growth of managerial economics itself in recent years. It defines and uses digitization where big data and other advances reflect the increasing ability to connect people, devices and objects anywhere. A distinctive feature of this much expanded new edition is the plethora of case studies which will not date. Each chapter expands the fundamental principles, clearly using mathematics and statistics where appropriate. The textbook package includes chapter slides, worked problems, further exercises and an instructor’s manual. It is the complete textbook which will endure for a long time to come. Each chapter has case studies and exercises which are up to date and can be adapted and expanded. It is managerial economics at its best, reflecting the latest advances in economic theory and behavioural economics. Nor are important aspects of macroeconomics neglected in this magisterial and user friendly book.' John Mark, King’s College London, University of London

• Preface; Acknowledgements; Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. The theory of the firm; Part II. Demand Analysis: 3. Consumer theory; 4. Demand theory; 5. Demand estimation; Part III. Production and Cost Analysis: 6. Production theory; 7. Cost theory; 8. Cost estimation; Part IV. Strategy Analysis: 9. Market structure and pricing; 10. Game theory; 11. Positioning and growth strategy; 12. Marketing mix strategy; 13. Investment analysis; Part V. Government Policy: 14. Government policy and regulation; 15. Global issues in managerial economies; Index.

Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

'As a second edition this is a virtually new book of some 776 pages. This reflects the growth of managerial economics itself in recent years. It defines and uses digitization where big data and other advances reflect the increasing ability to connect people, devices and objects anywhere. A distinctive feature of this much expanded new edition is the plethora of case studies which will not date. Each chapter expands the fundamental principles, clearly using mathematics and statistics where appropriate. The textbook package includes chapter slides, worked problems, further exercises and an instructor’s manual. It is the complete textbook which will endure for a long time to come. Each chapter has case studies and exercises which are up to date and can be adapted and expanded. It is managerial economics at its best, reflecting the latest advances in economic theory and behavioural economics. Nor are important aspects of macroeconomics neglected in this magisterial and user friendly book.' John Mark, King’s College London, University of London

• Preface; Acknowledgements; Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. The theory of the firm; Part II. Demand Analysis: 3. Consumer theory; 4. Demand theory; 5. Demand estimation; Part III. Production and Cost Analysis: 6. Production theory; 7. Cost theory; 8. Cost estimation; Part IV. Strategy Analysis: 9. Market structure and pricing; 10. Game theory; 11. Positioning and growth strategy; 12. Marketing mix strategy; 13. Investment analysis; Part V. Government Policy: 14. Government policy and regulation; 15. Global issues in managerial economies; Index.