Twitter for Good

Change the World One Tweet at a Time

Inbunden, Engelska, 2011

185 kr

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Beskrivning

Silver Medal Winner, Social Networking, 2012 Axiom Business Book AwardsSilver Medal Winner, Business and Leadership, 2012 Nautilus Book AwardsThe official word from Twitter on how to harness the power of the platform for any cause.As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set oneIntroduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen FundWith more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Produktinformation

Utgivningsdatum:2011-09-27
Mått:142 x 211 x 23 mm
Vikt:340 g
Format:Inbunden
Språk:Engelska
Antal sidor:224
Förlag:John Wiley & Sons Inc
Medarbetare:Stone,Biz
ISBN:9781118061930
Utmärkelser:Runner-up for Axiom Business Book Awards - Social Networking 2012 (United States)

Utforska kategorier

Mer om författaren

Claire Díaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought-after speaker on social innovation. Díaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area. Find more information at www.clairediazortiz.com and on Twitter via @ClaireD.

Recensioner i media

"Full of useful tools to make to make the most of this empowering medium." (Green World, May 2012)"A more engaging read for non-tweeting non-for-profit organisations seeking fresh inspiration to become one of the Tweeples." (Financial Adviser, December 2011)"Perfect for innovative leaders who want to use Twitter to achieve their cause-based aims." (The Grapevine)"Packed with dynamic examples from around the world, readers will find guidance and inspiration in harnessing the micro-site for good." (Ethical Corporation)"... filled with dynamic examples." (Publicnet.co.uk)"... easy-to-read guide which shows you how to connect with other people online while reaching your own personal goals." (Fresh Direction)

Innehållsförteckning

Foreword ixby Biz Stone Preface xvIntroduction 1Chapter 1 Be a Force for Good 3Chapter 2 T (Target): Why Tweet? 13Chapter 3 W(Write): Why You Should Tweet like Kanye 43Chapter 4 E (Engage): Tools to Win 75Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117Chapter 6 T (Track): Making Sure You’ve Hit Your Mark 139Chapter 7 Applying the T.W.E.E.T. Framework 161Conclusion 191Top Questions Reference List 193Resources 195Acknowledgments 197About the Author 200Index 201