CHARLES R. GOELDNER, PH.D., is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research. J. R. BRENT RITCHIE, PH.D., the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management, and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.

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• Chapter 1: Tourism in Perspective. Chapter 2:  Tourism Through the Ages.Chapter 3:  Career Opportunities.Chapter 4:  World, National, Regional and Other Organizations.Chapter 5:  Passenger Transportation.Chapter 6:  Hospitality and Related Services.Chapter 7:  Organizations in the Distribution Process.Chapter 8:  Attractions, Recreation, and Other Tourist Draws.Chapter 9:  Motivation for Pleasure Travel.Chapter 10:  Cultural and International Tourism for Life's Enrichment.Chapter 11:  Sociology of Tourism.Chapter 12:  Tourism Components and Supply.Chapter 13:  Measuring and Forecasting Demand.Chapter 14:  Tourism's Economic Impact.Chapter 15:  Tourism Policy:  Structure, Content, and Process.Chapter 16:  Tourism Planning, Development, and Social Considerations.Chapter 17:  Tourism and the Environment.Chapter 18:  Travel and Tourism Research.Chapter 19:  Tourism Marketing.Chapter 20:  Tourism's Future.