Inbunden, Engelska, 2011

Tourism

Principles, Practices, Philosophies

Av Charles R. Goeldner, J. R. Brent Ritchie

1845 kr

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Beskrivning

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

Produktinformation

Utgivningsdatum: 2011-09-27
Mått: 208 x 277 x 31 mm
Vikt: 1 497 g
Format: Inbunden
Språk: Engelska
Antal sidor: 512
Upplaga: 12
Förlag: John Wiley & Sons Inc
ISBN: 9781118071779

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CHARLES R. GOELDNER, PH.D., is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research. J. R. BRENT RITCHIE, PH.D., the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management, and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.

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