Social Media in the Public Sector

A Guide to Participation, Collaboration and Transparency in The Networked World

AvInes Mergel

Inbunden, Engelska, 2012

852 kr

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Beskrivning

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.Praise for Social Media in the Public Sector"Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured."Lee Rainie, director, Pew Research Center's Internet & American Life Project"Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read."John M. Kamensky, senior fellow, IBM Center for The Business of Government"Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike."Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst"Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies."Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Produktinformation

Utgivningsdatum:2012-10-30
Mått:178 x 234 x 23 mm
Vikt:658 g
Format:Inbunden
Språk:Engelska
Antal sidor:320
Förlag:John Wiley & Sons Inc
ISBN:9781118109946

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Offentliga sektorn inom Ekonomi och Ledarskap

Mer om författaren

Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University.

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Innehållsförteckning

Figures and Tables ixAcknowledgments xvAbout the Author xviiPart One: Understanding Social Media Use in the Public Sector 11 Introduction 32 Social Media Technologies in the Public Sector 93 Drivers for the Use of Social Media in the Public Sector 374 Barriers to the Use of Social Media in the Public Sector 545 Regulations and Directives for the Use of Social Media in the Public Sector 716 Social Media Policy Considerations 897 Social Media Metrics 122Part Two: Social Media Practices: Participation, Collaboration, and Transparency 1458 Participation 2.0 1479 Collaboration 2.0 18010 Transparency 2.0 21111 Future Development in Social Technologies in Government 232Appendix: Overview of Social Media Accounts in the U.S. Federal Government 243Glossary 265References 271Index 291

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