Ines Mergel – författare

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.Praise for Social Media in the Public Sector"Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured."—Lee Rainie, director, Pew Research Center's Internet & American Life Project"Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read."—John M. Kamensky, senior fellow, IBM Center for The Business of Government"Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike."—Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst"Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies."—Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

This open access book explores how national libraries digitally transform their processes and services by using artificial intelligence and shows how they integrate co-creation strategies and provide actionable insights and recommendations for policymakers and library managers to help shape the future of libraries. It is the result of the LibrarIN project, a Horizon Europe initiative focused on reimagining library services through social innovation and the co-creation of public value. The book comprises three different parts. The first part focuses on the introduction, research design, and description of expectations. The second part consists of twelve in-depth illustrations of AI projects in national libraries of the European Union, associated countries, and the Library of Congress, United States. These case studies demonstrate how national libraries co-created the digital transformation of their services by including their stakeholders in the AI implementation steps to preserve the national values and heritage. The third part includes recommendations for implementation and provides insights into a “toolkit” for policymakers and innovators in libraries. This book aims to build a bridge between research, practice, and policy. It is thus designed for a diverse audience, including library managers, policymakers, researchers, and practitioners, offering both strategic insights and practical case studies on how AI can shape the future of libraries. Overall, it provides a comprehensive resource that supports the responsible and effective adoption of AI within the library ecosystem.

Das Buch richtet sich vor allem an Social-Media-Verantwortliche in der öffentlichen Verwaltung. Im Detail werden die derzeit gültigen rechtlichen Rahmenbedingungen erarbeitet und anwendungsorientiert die Vorgehensweise zur Formulierung und Implementierung von Social-Media-Strategien und -taktiken dargestellt. Mit Beispielen aus der Verwaltungspraxis in den deutschsprachigen Ländern sowie Best Practices-Beispielen aus den USA.