CLAUDIO FESER is a Director of McKinsey & Company, where he leads the McKinsey CEO Network, a practice of the company that focuses on CEO training and coaching. Feser previously managed McKinsey offices in Switzerland and Greece. During his career, he has advised the CEOs of some of the world's largest and most renowned companies.

"With a guide for building the ultimate firm and making it last, Feser's book offers fresh insights into the need for change." (Director, April 2012)

• Foreword ixPrologue xiIntroduction xiiiPart I The Ephemeral Nature of FirmsChapter 1 Meet Carl Berger 3Chapter 2 Corporate Life Cycle 11Part II Individual RigiditiesChapter 3 To Err is Human 25Chapter 4 The Greatest of All Time 39Chapter 5 Rewiring Brains 55Part III Organizational RigiditiesChapter 6 Long Live Bureaucracy! 75Chapter 7 In Brain We Trust 97Chapter 8 What We Value 111Chapter 9 What Not to Pay For 121Chapter 10 Fast Learners 131Part IV Serial InnovatorsChapter 11 The Secrets of Serial Innovators 139Chapter 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155Chapter 13 Legacy through Leadership 161Afterword 167Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171Appendix B: Corporate Aging and Survival 177Appendix C: Key Questions for Transforming Your Firm 181References 187Acknowledgments 193About the Author 195Index 197

CLAUDIO FESER is a Director of McKinsey & Company, where he leads the McKinsey CEO Network, a practice of the company that focuses on CEO training and coaching. Feser previously managed McKinsey offices in Switzerland and Greece. During his career, he has advised the CEOs of some of the world's largest and most renowned companies.

"With a guide for building the ultimate firm and making it last, Feser's book offers fresh insights into the need for change." (Director, April 2012)

• Foreword ixPrologue xiIntroduction xiiiPart I The Ephemeral Nature of FirmsChapter 1 Meet Carl Berger 3Chapter 2 Corporate Life Cycle 11Part II Individual RigiditiesChapter 3 To Err is Human 25Chapter 4 The Greatest of All Time 39Chapter 5 Rewiring Brains 55Part III Organizational RigiditiesChapter 6 Long Live Bureaucracy! 75Chapter 7 In Brain We Trust 97Chapter 8 What We Value 111Chapter 9 What Not to Pay For 121Chapter 10 Fast Learners 131Part IV Serial InnovatorsChapter 11 The Secrets of Serial Innovators 139Chapter 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155Chapter 13 Legacy through Leadership 161Afterword 167Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171Appendix B: Corporate Aging and Survival 177Appendix C: Key Questions for Transforming Your Firm 181References 187Acknowledgments 193About the Author 195Index 197

CLAUDIO FESER is a Director of McKinsey & Company, where he leads the McKinsey CEO Network, a practice of the company that focuses on CEO training and coaching. Feser previously managed McKinsey offices in Switzerland and Greece. During his career, he has advised the CEOs of some of the world's largest and most renowned companies.

"With a guide for building the ultimate firm and making it last, Feser's book offers fresh insights into the need for change." (Director, April 2012)

• Foreword ixPrologue xiIntroduction xiiiPart I The Ephemeral Nature of FirmsChapter 1 Meet Carl Berger 3Chapter 2 Corporate Life Cycle 11Part II Individual RigiditiesChapter 3 To Err is Human 25Chapter 4 The Greatest of All Time 39Chapter 5 Rewiring Brains 55Part III Organizational RigiditiesChapter 6 Long Live Bureaucracy! 75Chapter 7 In Brain We Trust 97Chapter 8 What We Value 111Chapter 9 What Not to Pay For 121Chapter 10 Fast Learners 131Part IV Serial InnovatorsChapter 11 The Secrets of Serial Innovators 139Chapter 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155Chapter 13 Legacy through Leadership 161Afterword 167Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171Appendix B: Corporate Aging and Survival 177Appendix C: Key Questions for Transforming Your Firm 181References 187Acknowledgments 193About the Author 195Index 197