Ten Types of Innovation

Larry Keeley (www.monitortalent.com; Cambridge, MA) is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world's leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.Bansi Nagji is a senior partner of Monitor Group,  one of the world’s leading consultancies. He is leader of the firm's global innovation practice and has direct responsibility for many of Monitor's largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of Harvard Business Review. He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France.Helen Walters is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conference’s official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including Design Observer, Fast Company and Core77.com.

"The most pleasing thing is the fresh way it presents its subject.??The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.??It crowns an effective and engaging approach to the subject." (Elite Business, June 2013) "This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013)

• PART ONE INNOVATIONA NEW DISCIPLINE IS LEAVING THE LABCHAPTER 1 RETHINK INNOVATION 2Eradicate lore, substitute logicPART TWO TEN TYPES OF INNOVATIONTHE BUILDING BLOCKS OF BREAKTHROUGHSCHAPTER 2 THE TEN TYPES 16An overviewCHAPTER 3 PROFIT MODEL 18How you make moneyCHAPTER 4 NETWORK 22How you connect with others to create valueCHAPTER 5 STRUCTURE 26How you organize and align your talent and assetsCHAPTER 6 PROCESS 30How you use signature or superior methods to do your workCHAPTER 7 PRODUCT PERFORMANCE 34How you develop distinguishing features and functionalityCHAPTER 8 PRODUCT SYSTEM 38How you create complementary products and servicesCHAPTER 9 SERVICE 42How you support and amplify the value of your offeringsCHAPTER 10 CHANNEL 46How you deliver your offerings to customers and usersCHAPTER 11 BRAND 50How you represent your offerings and businessCHAPTER 12 CUSTOMER ENGAGEMENT 54How you foster compelling interactionsPART THREE MORE IS MIGHTIERMIX AND MATCH INNOVATION TYPES FOR GREATER IMPACTCHAPTER 13 GO BEYOND PRODUCTS 62How to avoid being easily copiedCHAPTER 14 STRENGTH IN NUMBERS 78Innovations using a combination of types generate better returnsPART FOUR SPOT THE SHIFTSSEE THE CONDITIONS THAT BIRTH BREAKTHROUGHSCHAPTER 15 MIND THE GAP 100Uncover your blind spotsCHAPTER 16 CHALLENGE CONVENTION 104See where your competitors are focusing — and then make different choicesCHAPTER 17 PATTERN RECOGNITION 118See how industries and markets shift — and learn from those who saw the signs and acted on themPART FIVE LEADING INNOVATIONUSE BETTER PLANS TO BUILD BREAKTHROUGHSCHAPTER 18 DECLARE INTENT 130By being clear about where and how you will innovate, you massively increase your odds of successCHAPTER 19 INNOVATION TACTICS 142A toolkit that turns the Ten Types into building blocks for innovationCHAPTER 20 USING THE INNOVATION PLAYBOOK 150A selection of plays (and the combinations of tactics you’ll need to implement them)PART SIX FOSTERING INNOVATIONINSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATIONCHAPTER 21 GET CRACKING 190Everyone is afraid of the unfamiliar.Here’s how to innovate anywayCHAPTER 22 SPONSORS AND AUTHORS 196Great firms make sure that innovation is not optionalCHAPTER 23 INSTALLING INNOVATION 200Don’t worry about culture.Build a systemic capabilityCHAPTER 24 EXECUTE EFFECTIVELY 212Principles for bringing your innovations to market on time and on budgetPART SEVEN APPENDIXPUTTING THESE PRINCIPLES INTO PRACTICEGo beyond the book to create your own innovation revolutionACKNOWLEDGMENTS 232INNOVATION BIBLIOGRAPHY 234NOTES AND RESEARCH DATA 238IMAGE CREDITS 251INDEX 252ABOUT THE AUTHORS 256ABOUT DOBLIN AND MONITOR DELOITTE 258