MICHAEL DEIMLER is a senior partner and managing director in BCG’s Atlanta office and was the global leader of BCG’s strategy practice from 2005 to 2012. He coedited The Boston Consulting Group on Strategy (Wiley). He holds an MBA from The Wharton School.RICHARD LESSER is the president and chief executive officer of BCG. Before that, he was the firm’s regional chairman of North and South America. He is based in New York and also has an office in Beijing. He holds an MBA from Harvard Business School.DAVID RHODES is the chairman of BCG’s global practices. He is a senior partner and managing director in BCG’s London office and coauthor of Accelerating out of the Great Recession: How to Win in a Slow-Growth Economy. He holds an MBA from Harvard Business School. JANMEJAYA SINHA is the chairman of BCG’s Asia Pacific region. He is based in Mumbai and holds a PhD from Princeton’s Woodrow Wilson School of Public and International Affairs.

• Acknowledgments ixIntroduction 1I Adaptive 71 Why Strategy Needs a Strategy 11Martin Reeves, Michael Deimler, Claire Love, and Philipp Tillmanns2 Adaptability: The New Competitive Advantage 19Martin Reeves and Michael Deimler3 Systems Advantage 27Martin Reeves and Alex Bernhardt4 Adaptive Leadership 33Roselinde Torres, Martin Reeves, and Claire Love5 Competing on Capabilities 41George Stalk, Jr., Philip Evans, and Lawrence E. ShulmanII Global 536 Globality: The World beyond Globalization 55Harold L. Sirkin, Jim Hemerling, and Arindam K. Bhattacharya7 The New Global Challengers 61Marcos Aguiar, Arindam K. Bhattacharya, Thomas Bradtke, David C. Michael, Tenbite Ermias, Whitney Haring-Smith, David Lee, Michael Meyer, Andrew Tratz, Masao Ukon, and Bernd Waltermann8 Winning in Emerging-Market Cities 67David Jin, David C. Michael, Paul Foo, Jos´e Guevara, Ignacio Pe˜na, Andrew Tratz, and Sharad Verma9 What the West Doesn’t Get about China 75George Stalk, Jr. and David C. Michael10 The African Challengers 81Lionel Ar´e, Sami Chabenne, Patrick Dupoux, Lisa Ivers, David C. Michael, and Yves MorieuxIII Connected 8911 The Digital Manifesto 91David Dean, Sebastian DiGrande, Dominic Field, and Paul Zwillenberg12 Data to Die For 99Simon Kennedy and David Matheson13 The Collision of Power and Portability 105Philip Evans14 China’s Digital Generations 3.0: The Online Empire 111David C. Michael, Christoph Nettesheim, and Yvonne ZhouIV Sustainable 11715 The Benefits of Sustainability-Driven Innovation 119David Kiron, Nina Kruschwitz, Martin Reeves, Knut Haanaes, and Eugene Goh16 Creating Practical Consumer Value from Sustainability 125Knut Haanaes, Catherine Roche, Jonathan Sharp, and Marty Smits17 Potential Impacts of the New Sustainability Champions 131David C. Michael, Kim Wagner, Knut Haanaes, Eugene Goh, Diederik Vismans, Jeremy Jurgens, and Lyuba NazarukV Customer First 13518 Breaking Compromises 137George Stalk, Jr., David K. Pecaut, and Benjamin Burnett19 Brand-Centric Transformation: Balancing Art and Data 143Dylan Bolden, Antonella Mei-Pochtler, Rohan Sajdeh, Gaby Barrios, Erin George, Keith Melker, and Deran Taskiran20 Unlocking Growth in the Middle: A View from India and China 151Zhenya Lindgardt, Christoph Nettesheim, and Ted Chan21 Treasure Hunt 159Michael J. SilversteinVI Fit to Win 16922 High-Performance Organizations 171Vikram Bhalla, Jean-Michel Caye, Andrew Dyer, Lisa Dymond, Yves Morieux, and Paul Orlander23 Shaping Up: The Delayered Look 179Ron Nicol24 Getting More from Lean: Seven Success Factors 183Pascal Cotte, Adam Farber, Amyn Merchant, Petros Paranikas, Harold L. Sirkin, and Michael Zinser25 The Demand-Driven Supply Chain 189John Budd, Claudio Knizek, and Bob Tevelson26 Pricing Fluency 195Sylvain Duranton, Jean-Manuel Izaret, and Rich Hutchinson27 The IT Organization of the Future 201Jeanne W. Ross, Stephanie L. Woerner, Stuart Scantlebury, and Cynthia M. BeathVII Value-Driven 20728 The Experience Curve Reviewed 211Bruce Henderson29 The Rule of Three and Four: A BCG Classic Revisited 215Martin Reeves, Michael Deimler, George Stalk, Jr., and Filippo L. Scognamiglio Pasini30 The CEO as Investor 221Gerry Hansell and Dieter Heuskel31 Focusing Corporate Strategy on Value Creation 227Jeffrey Kotzen, Eric Olsen, Frank Plaschke, Daniel Stelter, and Hady Farag32 Powering Up for Postmerger Integration 235Jean-Michel Caye, Jeanie Daniel Duck, Daniel Friedman, Dan Jansen, Joe Manget, Alexander Roos, and Peter Strüven33 Resilience: Lessons from Family Businesses 243Nicolas Kachaner, George Stalk, Jr., and Alain BlochVIII Trusted 25134 Social Advantage 253Martin Reeves, Dieter Heuskel, and Thomas Lewis35 From Reciprocity to Reputation 259Philip Evans36 The Return of the Politician 263Dieter Heuskel and Martin Reeves37 Collaboration Rules 267Philip Evans and Bob WolfIX Bold 27538 Thinking in New Boxes 279Luc de Brabandere and Alan Iny39 Rethinking Scenarios: What a Difference a Day Makes 285Luc de Brabandere and Alan Iny40 Business Model Innovation: When the Game Gets Tough, Change the Game 291Zhenya Lindgardt, Martin Reeves, George Stalk, Jr., and Michael Deimler41 The Deconstruction of Value Chains 299Carl W. Stern42 Time-Based Management 303Thomas M. Hout and George Stalk, Jr.43 The New ‘‘Low Cost’’ 307Nicolas Kachaner, Zhenya Lindgardt, and David C. Michael44 The Hardball Manifesto 315George Stalk, Jr. and Rob Lachenauer45 Leading Transformation 319Andrew Dyer, Grant Freeland, Steve Gunby, and Cynthia BlenduX Inspiring 32546 Jazz vs. Symphony 327John S. Clarkeson47 Probing 331Jonathan L. Isaacs48 Smart Simplicity 335Yves Morieux49 Strategic Optimism: How to Shape the Future in Times of Crisis 343Hans-Paul Bürkner50 Lessons from My Three Decades with the Change Monster 349Jeanie Daniel DuckContributors 355Index 365