David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.

“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”—Morgen Witzel, The Financial Times“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”—Daniel H. Pink, author, To Sell is Human and Drive“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.”—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”—Peter Sims, author, Little Bets, and founder, BLK SHP“The Myths of Creativity speaks the truth.  The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”—Gianfranco Zaccai, president, chief design officer, and founder, Continuum“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”—Todd Henry, author, The Accidental Creative

• 1 The Creative Mythology 12 The Eureka Myth 173 The Breed Myth 334 The Originality Myth 495 The Expert Myth 676 The Incentive Myth 877 The Lone Creator Myth 1058 The Brainstorming Myth 1259 The Cohesive Myth 14110 The Constraints Myth 15911 The Mousetrap Myth 177Notes 195Acknowledgments 203About the Author 205Index 207

David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.

“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”—Morgen Witzel, The Financial Times“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”—Daniel H. Pink, author, To Sell is Human and Drive“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.”—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”—Peter Sims, author, Little Bets, and founder, BLK SHP“The Myths of Creativity speaks the truth.  The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”—Gianfranco Zaccai, president, chief design officer, and founder, Continuum“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”—Todd Henry, author, The Accidental Creative

• 1 The Creative Mythology 12 The Eureka Myth 173 The Breed Myth 334 The Originality Myth 495 The Expert Myth 676 The Incentive Myth 877 The Lone Creator Myth 1058 The Brainstorming Myth 1259 The Cohesive Myth 14110 The Constraints Myth 15911 The Mousetrap Myth 177Notes 195Acknowledgments 203About the Author 205Index 207

David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.

“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”—Morgen Witzel, The Financial Times“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”—Daniel H. Pink, author, To Sell is Human and Drive“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.”—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”—Peter Sims, author, Little Bets, and founder, BLK SHP“The Myths of Creativity speaks the truth.  The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”—Gianfranco Zaccai, president, chief design officer, and founder, Continuum“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”—Todd Henry, author, The Accidental Creative

• 1 The Creative Mythology 12 The Eureka Myth 173 The Breed Myth 334 The Originality Myth 495 The Expert Myth 676 The Incentive Myth 877 The Lone Creator Myth 1058 The Brainstorming Myth 1259 The Cohesive Myth 14110 The Constraints Myth 15911 The Mousetrap Myth 177Notes 195Acknowledgments 203About the Author 205Index 207