Fundraising with Businesses

40 New (and Improved!) Strategies for Nonprofits

AvJoe Waters

Inbunden, Engelska, 2014

Del i serien Wiley Nonprofit Authority

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Beskrivning

40 proven strategies for raising big money with businessesThere's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.

Produktinformation

Utgivningsdatum:2014-03-18
Mått:160 x 231 x 28 mm
Vikt:431 g
Format:Inbunden
Språk:Engelska
Serie:Wiley Nonprofit Authority
Antal sidor:304
Förlag:John Wiley & Sons Inc
ISBN:9781118615461

Utforska kategorier

Organisation och ägarskap inom Ekonomi och Ledarskap

Mer om författaren

JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of Cause Marketing For Dummies.

Innehållsförteckning

Preface ixAcknowledgments xix1 Percentage-of-Sales Fundraiser 12 Register Fundraiser 73 Donation Box Fundraiser 134 Hashtag Fundraiser 195 Shopping Fundraiser 276 Action-Triggered Fundraiser 337 Pin-to-Give Fundraiser 398 Text-to-Give Fundraiser 459 Cash Donation 5310 Product Donation 5911 Company Giveaway Fundraiser 6712 New Hire Fundraiser 7313 Cause Product Fundraiser 7714 Office Pool Fundraiser 8315 Pinup Fundraiser 9116 Facebook Likes Fundraiser 10117 Check-in to Give Fundraiser 10718 Payroll Deduction 11319 Sports Team Fundraiser 11920 Scan-to-Give Fundraiser 12721 Shop-Walk Fundraiser 13522 Collection Drive 14123 Trade Show Fundraiser 14724 Dress-Down/Up Fundraiser 15325 Movie Theater Fundraiser 15926 Facebook Contest Fundraiser 16527 Donate-Profits Day Fundraiser 17128 Buy One Give One Fundraiser 17729 Matching Gifts 18330 Round-up Fundraiser 19131 In-Store Fundraiser 19732 Halopreneurs 20333 Signature Cause Product Fundraiser 21134 Launch Fundraiser 21735 Building Fundraiser 22336 Dollars for Doers 22937 Special Occasion Fundraiser 23538 Coupon Book Fundraiser 24339 Watch-to-Give Fundraiser 24740 Business-to-Business Fundraiser 25341 Fundraising with Businesses: Seven Steps to Success 259About the Author 271Index 273