PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley. MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

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• Preface xiiiAcknowledgments xix1 The Economic Power of Global Cities 12 How City Metropolitan Regions Compete in the Global Economy 333 The Real Generators of Wealth: Global Multinational Company Investment 574 How Multinational Companies Target Global City Markets for Expansion 755 How Cities Compete to Attract Midsize and Large Multinational Companies 1096 How a Nation Can Help Its City Economies 1557 The Responsibilities of Companies and Cities 1798 How Marketers Manage the City-Centered Global Economy 191Notes 203Additional References 235Index 247

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley. MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

Select Guide Rating

• Preface xiiiAcknowledgments xix1 The Economic Power of Global Cities 12 How City Metropolitan Regions Compete in the Global Economy 333 The Real Generators of Wealth: Global Multinational Company Investment 574 How Multinational Companies Target Global City Markets for Expansion 755 How Cities Compete to Attract Midsize and Large Multinational Companies 1096 How a Nation Can Help Its City Economies 1557 The Responsibilities of Companies and Cities 1798 How Marketers Manage the City-Centered Global Economy 191Notes 203Additional References 235Index 247

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley. MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

Select Guide Rating

• Preface xiiiAcknowledgments xix1 The Economic Power of Global Cities 12 How City Metropolitan Regions Compete in the Global Economy 333 The Real Generators of Wealth: Global Multinational Company Investment 574 How Multinational Companies Target Global City Markets for Expansion 755 How Cities Compete to Attract Midsize and Large Multinational Companies 1096 How a Nation Can Help Its City Economies 1557 The Responsibilities of Companies and Cities 1798 How Marketers Manage the City-Centered Global Economy 191Notes 203Additional References 235Index 247