Business Plans Kit For Dummies

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play.Peter Jaret is a frequent contributor to The New York Times, Reader’s Digest, and AARP Bulletin.Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies books.

• Introduction 1Part 1: Getting Started with Business Plans 5CHAPTER 1: Powering Up for Business Success 7CHAPTER 2: Developing the Idea That Powers Your Plan 25CHAPTER 3: Defining Your Business Purpose and Structure 47Part 2: Developing Your Plan’s Components 77CHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79CHAPTER 5: Charting Your Strategic Direction 103CHAPTER 6: Describing Your Business and Its Capabilities 129CHAPTER 7: Crafting Your Marketing Plan 155CHAPTER 8: Finding Your Funding 177CHAPTER 9: Tallying Your Financial Situation 191Part 3: Tailoring Your Plan to Fit Your Business 215CHAPTER 10: Planning for a One-Person Business 217CHAPTER 11: Planning for a Small Business 241CHAPTER 12: Planning for a Virtual Business 255CHAPTER 13: Planning for an Established Business 267CHAPTER 14: Planning for a Nonprofit Organization 283CHAPTER 15: Planning in a Transformed World 301Part 4: Making the Most of Your Plan 315CHAPTER 16: Putting Your Plan Together 317CHAPTER 17: Implementing Your Plan 337Part 5: The Part of Tens 361CHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363CHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369Appendix: What You Can Find Online 373Index 379