Strategic Business Management

Presenting core theories alongside practical applications, this publication will help students understand how to effectively move an organization toward strategic goals. Author Gary Cokins uses his deep knowledge of the subject matter to deliver an easy-to-follow road map to effective and strategic management through: Establishing the integral links between planning and performanceDemonstrating how risk management and performance assessment impact planningApplying business analytics and Big Data in the finance and accounting functions as well as marketing, sales, operations and other functionsEvaluating the effectiveness of a strategy map and the balanced scorecard as a management toolTying budgeting to strategy and measuring the effectiveness of both via ongoing performanceWritten in a plain, straight-forward fashion that will allow students to draw immediate value from its content, this book pulls together several topics in an elegant yet sophisticated approach. It uses detailed graphics and diagrams to provide students with a clear understanding of the dynamic intersection between key management and organization leadership topics that management accountants need to master in order to fill a strategic leadership role within their organizations.