Innovation Ultimatum

STEVE BROWN is the former futurist of Intel Corporation. He now runs Possibility and Purpose, a speaking and consulting business that helps leaders to imagine and build a better future. Steve inspires people to imagine how technology will reshape industries, change how we live, and forever alter the world of work. He promotes a positive future where companies use the latest technologies to create new products and services, optimize operations, empower employees, and delight customers. Steve has been featured on CNN, BBC, Bloomberg TV, and in The Wall Street Journal, Wired magazine, amongst other media outlets. He lives in Portland, Oregon.

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• Foreword: Don’t Fear the Future . . . Prepare for it xiiiIntroduction: To Survive, Every Company Must Become a Tech Company xvThe Innovation Ultimatum xvThe Innovator’s Palette xviShould I Be Afraid or Excited? xixGetting the Most Out of This Book xxDon’t Panic; Don’t Wait; Get Help xxiPart I: Six Technologies That Will Reshape Business in the Next Decade 11 Artificial Intelligence 3What is it and Why is it Important? 3What Can You Do with It? 6How AI Works 22Beyond Deep Learning: The Future of Artificial Intelligence 27Narrow, General, and Super Intelligence 30Strategies to Get You Started 312 Sensors and the Internet of Things (IoT) 37Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected 38What Can You Do with It? 40Strategies to Get Eyes on Your Business and Act on Events in Real Time 553 Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles 57What are they and Why are they Important? 57What Can They Do? 58Strategies for Success 654 Distributed Ledgers and Blockchains 67Beyond Cryptocurrencies: Why Blockchain is a Big Deal 67Blockchain 101 69Cryptocurrencies, Tokens, Smart Contracts, and dApps 71Establishing Truth in a Trustless World 74Shifting Incentives with Token Economics 75Key Applications for Blockchain Technology 76The Future of Blockchain 87Strategies to Get You Started with Blockchain 895 Virtual, Augmented, and Mixed Reality 93What are they and Why are they Important? 93What Can You Do with Them? 96Strategies for Success 1016 Connecting Everything and Everyone: 5G Networks and Satellite Constellations 1055G—A Lot More Than Just Faster Phones 106Connected Factories, Hospitals, Cities, Vehicles, and People 109The Structure of 5G Networks 111Connected Planet: Reaching the Next 4 Billion People 114Part II: Key Concepts to Help Your Business Adapt and Thrive 1197 Align Your Automation Strategy with Your Corporate Purpose 121Automation is Inevitable: Make Sure You Get it Right 122Raise Your Aim: Solve a Higher Class of Business Problems with the Intimacy of IoT 126Build Human/Machine Partnerships to Boost Productivity, Improve Quality, and Increase Employee Engagement 130The Importance of a Thoughtful Approach to Automation 1368 The Data Ultimatum: Data as Fuel for Business Innovation 139The Strategic Importance of Data: Data-Driven Decisions, Hungry AI, and Frictionless Experiences 139Create New Value with Data 144Elevate Your Offering: Products to Services to Experiences to Transformations 145Data Spirals: Create Increasing Levels of Value Using Moore’s Law of Data 1469 The Future of Work: What to Expect and How to Make Yourself “Robot-Proof” 149The History of Work: From the Physical to the Knowledge Era 149The Next Era of Work: Augmented Work 150Automation Armageddon: Plan a “Robot-Proof ” Career 152New Technology Creates New Types of Work 160Keeping the World Spinning in the Postautomation Economy 161Part III: Lessons from Industry, Sector by Sector 16510 Keeping Healthcare Healthy: What Every Business Can Learn from Healthcare Tech 167The Challenge: Meeting the Needs of an Aging Population 168Artificial Intelligence Improves Patient Interactions and Outcomes 169Healthcare Gets Personal with Precision Medicine 174Drones Save Lives 175The Remote-Monitored Patient: Sensors and Wearables Flip the Model 177Blockchain-Based Medical Records Reward Healthy Behavior and Take Us Beyond Accidental Wellness 178Augmented Reality and 5G Transform Telesurgery and Telemedicine 18011 Transforming Human Mobility: What Every Business Can Learn from Transport Tech 183The Challenge: Climate, Traffic, and Moving Deathtraps 183The Next Revolution in Human Mobility: Horseless, Driverless Carriages 185Vehicles Morph from Products to Services 186Autonomous Platforms Bring Services to Your Door 189Autonomous Trucks Transform Haulage 190Going 3-D: Tunnels, Gondolas, and Passenger Drones 191Decarbonizing: Electric Cars, Trucks, Trains, Ships, and Planes 19412 Surviving the Retail Apocalypse: What Every Business Can Learn from Retail Tech 199The Challenge: E-Commerce and the Retail Apocalypse 200Digital, Frictionless, and Unstaffed Stores 201Shopping with Smart Shelves, Chatbots, and Robots 204AI Transforms the Shopper Journey 206Home Shopping with Voice, Gesture, and Augmented Reality 20913 Cheap, On-Time, Safe, and Genuine: What Every Business Needs to Know about Future SupplyChains 211The Challenge: Shifting Expectations and Widespread Fraud 211Streamlined Logistics with IoT, Autonomous Vehicles, Robots, and Drones 216Blockchain Speeds Audits, Builds Provenance, Aligns Incentives, and Fights Fraud 219How to Build a Brand-Centric Supply Chain 22114 Smart Factories and Augmented Factory Workers: What Every Business Can Learn fromManufacturing Tech 225The Challenge: Mass Customization and Globalization 226Generative Design Melds Human Creativity and Machine Intelligence 227Robots and Cobots Boost Productivity and Reduce Worker’s Comp Claims 228Digital Dexterity: Next-Generation Robots Learn to Manipulate Objects as Humans Do 230Exoskeletons Turn Factory Workers into Ellen Ripley 231Augmented Workers Improve Training, Aid Compliance, and Reduce Liability 232Your Next QA May Be an AI 233Distributed Manufacturing and the Mega Corporation with One Employee 234Industry 4.0/5.0 and the Sentient Factory 23915 Removing Chaos from Construction and Intermediaries from Transactions: What Every BusinessCan Learn from Real Estate Tech 243The Challenge: Mistakes, Margins, and Glacial Transactions 243Generative Design Transforms Architecture 245From 2-D Plans to 3-D Augmented Reality Models 246Robot Construction Workers, Drones, and 3-D-Printed Structures 247AI Aids Real Estate 249Blockchains Speed Transactions, Limit Fraud, and Create New Funding Models 250Tokenized Assets Democratize Property Investment 252Crowdfunded Mortgages Compete with Banks 25316 Preparing Our Population for the Post-Automation Economy: Lessons for the Future of Education 255The Challenge: A System Designed for a Bygone Era 255How Technology is Transforming the Sector 258Stagnant Sectors Will Experience the Same Pressures as Education 26217 Embracing Technology in the Service of People 265Strategies Lie at the Intersection of Possibility and Purpose 265Honor Individuality, Elevate Human Work, and Create Frictionless Experiences 267Key Strategic Discussions You Must Drive to Determine Next Steps 270Final Thoughts and Encouragement for Tomorrow’s Leaders 275Acknowledgments 277About the Author 281Index 283