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      1. Ekonomi och Ledarskap
      2. Företagsekonomi

      Research Methods For Business

      A Skill Building Approach

      AvRoger Bougie,Uma Sekaran

      Häftad, Engelska, 2020

      Del i serien John Wiley & Sons Inc

      817 kr

      Skickas . Fri frakt över 249 kr.

      Beskrivning

      Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project.Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

      Produktinformation

      • Utgivningsdatum:2020-01-02
      • Mått:152 x 229 x 24 mm
      • Vikt:907 g
      • Format:Häftad
      • Språk:Engelska
      • Serie:John Wiley & Sons Inc
      • Antal sidor:432
      • Upplaga:8
      • Förlag:John Wiley & Sons Inc
      • ISBN:9781119663706

      Utforska kategorier

      • Företagsekonomi inom Ekonomi och Ledarskap

      Innehållsförteckning

      • About the Authors xxiPreface xxiiiAcknowledgements xxv1 Introduction to Research 1Introduction 1Types of Business Research: Applied and Basic 4Managers and Research 7Internal Versus External Consultants/Researchers 9Knowledge about Research and Managerial Effectiveness 11Ethics and Business Research 11Summary 12Discussion Questions 13Case: The Laroche Candy Company 14Case Questions 152 The Scientific Approach and Alternative Approaches to Investigation 16Introduction 16The Hallmarks of Scientific Research 17The Hypothetico-Deductive Method 20Alternative Approaches to Research 22A Pragmatic Approach to Research 24Summary 32Discussion Questions 323 Defining the Management Problem 34Introduction 34Looking for Decision Opportunities or Areas for Improvement 35Fixing Situations that are Broken 37Providing Feedback to the Client Organization 46Managerial Implications 46Summary 47Discussion Questions 48Appendix: Background Information on the Organization 494 Defining the Research Problem 51Introduction 51The Management Problem 51Defining the Research Problem 51The Research Proposal 58Managerial Implications 60Ethical Issues in the Preliminary Stages of Investigation 61Summary 62Discussion Questions 625 The Critical Literature Review 64Introduction 64How to Approach the Literature Review 66Ethical Issues 71Summary 73Discussion Questions 73Practice Project 74Appendix: Some Online Resources Useful for Business Research 756 Theoretical Framework and Hypothesis Development 83Introduction 83The Need for a Theoretical Framework 84Variables 85How Theory is Generated 927 Elements of Research Design 103Introduction 103The Research Design 103Elements of Research Design 104Mixed Methods 113Trade-offs and Compromises 114Managerial Implications 115Summary 115Discussion Questions 1168 Interviews 117Introduction 117Primary Data Collection Methods 117Interviews 118Advantages and Disadvantages of Interviews 126Summary 127Discussion Questions 1289 Observation 129Introduction 129Definition and Purpose of Observation 130Four Key Dimensions that Characterize the Type of Observation 130Two Important Approaches to Observation 132Advantages and Disadvantages of Observation 139Summary 141Discussion Questions 14110 Administering Questionnaires 143Introduction 143Types of Questionnaires 143Guidelines for Questionnaire Design 146International Dimensions of Surveys 155Review of the Advantages and Disadvantages of Different Data Collection Methods and When to Use Each 157Multimethods of Data Collection 157Managerial Implications 158Ethics in Data Collection 158Summary 159Discussion Questions 16011 Experimental Designs 164Introduction 164The Lab Experiment 166The Field Experiment 170External and Internal Validity in Experiments 170Types of Experimental Design and Validity 177Simulation 182Ethical Issues in Experimental Design Research 182Managerial Implications 183Summary 184Discussion Questions 185Appendix: Further Experimental Designs 18712 Measurement of Variables: Operational Definition 190Introduction 190How Variables are Measured 190Operational Definition (Operationalization) 192International Dimensions of Operationalization 196Summary 196Discussion Questions 19713 Measurement of Variables: Scaling, Reliability and Validity 198Introduction 198Four Types of Scales 198Rating Scales 202Ranking Scales 207International Dimensions of Scaling 208Goodness of Measures 208Reflective Versus Formative Measurement Scales 212Summary 213Discussion Questions 214Appendix: Examples of Some Measures 21614 Sampling 221Introduction 221Population, Element, Sample, Sampling Unit and Subject 222Sample Data and Population Values 224The Sampling Process 225Probability Sampling 228Non-Probability Sampling 232Intermezzo: Examples of When Certain Sampling Designs Would Be Appropriate 236Issues of Precision and Confidence in Determining Sample Size 241Sample Data and Hypothesis Testing 244The Sample Size 246Sampling as Related to Qualitative Studies 249Managerial Implications 250Summary 250Discussion Questions 25215 Quantitative Data Analysis 254Introduction 254Getting the Data Ready for Analysis 255Getting a Feel for the Data 260Excelsior Enterprises: Descriptive Statistics Part 1 269Testing the Goodness of Measures 270Excelsior Enterprises: Descriptive Statistics Part 2 273Summary 276Discussion Questions 27616 Quantitative Data Analysis: Hypothesis Testing 279Introduction 279Type I Errors, Type II Errors and Statistical Power 279Choosing the Appropriate Statistical Technique 280Excelsior Enterprises: Hypothesis Testing 300Big Data Mining and Operations Research 302Some Software Packages Useful for Data Analysis 303Summary 304Discussion Questions 30417 Qualitative Data Analysis 307Introduction 307Three Important Steps in Qualitative Data Analysis 307Reliability and Validity in Qualitative Research 319Some Other Methods of Gathering and Analysing Qualitative Data 320Big Data 321Summary 321Discussion Questions 32218 Conclusions 323Introduction 323Conclusions and Recommendations: Where Your Journey as a Researcher Ends 324Incorrect or Flawed Forms of Reasoning 332Summary 334Discussion Questions 33519 The Research Report 337Introduction 337The Written Report 337Contents of the Research Report 340Oral Presentation 346Summary 349Discussion Questions 349Appendix: Examples 350Report 1: Sample of a Report Involving a Descriptive Study 350Report 2: Sample of a Report offering Alternative Solutions and Explaining the Pros and Cons of Each Alternative 353Report 3: Example of an Abridged Basic Research Report 355A Final Note to Students 359Statistical Tables 361Glossary 371Bibliography 381Index 389
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