Uma Sekaran – författare
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4 produkter
4 produkter
Häftad, Engelska, 2010
1 309 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2000
2 454 kr
Skickas
Häftad, Engelska, 2020
732 kr
Skickas inom 5-8 vardagar
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project.Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Häftad, Engelska, 2026
773 kr
Skickas inom 5-8 vardagar
Master the tools and techniques needed to design, conduct, and analyze research projects effectivelyResearch Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.WILEY ADVANTAGE Provides a clear, student-friendly introduction to business research with an informal and accessible writing styleCovers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accountingIntegrates real-world case studies and examples from various business disciplines to illustrate key conceptsEmphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understandingEnhances critical thinking and problem-solving skills through structured exercises and hands-on activitiesAN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCEThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Videos: Research Methods for Business integrates abundant video content developed by the authors to complement the text and engage readers more deeply.Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.Downloadable Files: Additional Cases and SPSS Data Sets can be found throughout the text, helping students further engage with the content.