12 Week Year for Writers

A. TREVOR THRALL, PhD, is a writer and Associate Professor at George Mason University’s Schar School of Policy and Government where he teaches courses in international security. He is a Senior Fellow at the Cato Institute in the Defense and Foreign Policy Department.BRIAN P. MORAN is Founder and CEO of The Execution Company, an organization that improves the performance and quality of life for leaders and entrepreneurs. He has management and executive experience with UPS, PepsiCo, and Northern Automotive.MICHAEL LENNINGTON is coauthor of The 12 Week Year, and works with firms and top performers to help them create next-level breakthroughs by leveraging the 12 Week Year execution system.

• Preface ixAcknowledgments xiiiList of Action Steps xvSection I Why You Need A New Writing System 1Chapter 1 Why You Need a New Writing System 3Chapter 2 The 12 Week Year: Your Strategic Operating System for Writing 15Section II How To Use The 12 Week Year 31Chapter 3 Crafting Your Writing Vision 33Chapter 4 Creating Your 12 Week Plan 47Chapter 5 Creating Your Model Week 71Chapter 6 The Weekly Writing Group 89Chapter 7 Scorekeeping 103Chapter 8 The Weekly Execution Routine 119Section III How The 12 Week Year Will Help You Write 129Chapter 9 Making Your First 12 Week Year a Success 131Chapter 10 How to Use the 12 Week Year to Write More 149Chapter 11 How to Manage Multiple Writing Projects 165Chapter 12 How to Write Together with the 12 Week Year 179Chapter 13 The Writer’s Mindset 195Chapter 14 Parting Thoughts 213Section IV The 12 Week Year In Action 215Chapter 15 How I Used the 12 Week Year to Write This Book 217Chapter 16 Frequently Asked Questions 237Notes 245Free 12 Week Year for Writers Resource Library 248