Winning The Room

Creating and Delivering an Effective Data-Driven Presentation

AvBill Franks

Häftad, Engelska, 2022

217 kr

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Beskrivning

Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others. The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover: How to avoid common mistakes that undercut a presentation's credibilityInstructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the informationSpecific and actionable techniques to dramatically improve a presentation's clarity and impactIdeal for anyone expected to present to managers, executives, and other business leaders, Winning The Room is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications.

Produktinformation

Utgivningsdatum:2022-02-21
Mått:185 x 231 x 20 mm
Vikt:522 g
Format:Häftad
Språk:Engelska
Antal sidor:304
Förlag:John Wiley & Sons Inc
Medarbetare:Kirk Borne
ISBN:9781119823094

Utforska kategorier

Matematik inom Naturvetenskap och teknik

Innehållsförteckning

Foreword xviiPreface xxiAcknowledgments xxvAbout the Book xxviiIntended Audience xxxiOverview of the Contents xxxiiiSection 1 Planning: Reviewing Strategic Fundamentals 1Tip 1: Results Are Not the Biggest Factor in Success 3Tip 2: Data Literacy Is a Two-Way Street 5Tip 3: Don’t Write Your Story . . . Tell Your Story! 7Tip 4: Facts and Figures Are Not a Story 10Tip 5: Know Your Audience 12Tip 6: Slides Must Be Short, Visual, and to the Point 14Tip 7: Charts and Graphs Are Like Jokes 16Tip 8: Short Presentations Are Harder to Prepare Than Long Ones 18Tip 9: An Executive Presentation May Have No Slides at All 20Tip 10: Budget Appropriate Time 22Tip 11: Be Yourself and Be Authentic 23Tip 12: What Is the Audience Buying Into? You! 24Section 2 Planning: Designing The Presentation 25Tip 13: Different Presentation Venues Require Different Approaches 27Tip 14: Try Different Ways to Organize Your Story 29Tip 15: Too Many Technical Details Will Undercut Your Impact 31Tip 16: Reveal Details Only to the Extent Required 33Tip 17: Focus on How to Use Your Results 35Tip 18: Use Analogies to Make an Impact 37Tip 19: Make Liberal Use of Appendices 38Tip 20: Create a Distinct Leave-Behind Document 40Tip 21: Create “Launch” Slides 43Tip 22: Break Content into Smaller Pieces 45Tip 23: Animations Are Your Friend 48Tip 24: Action Settings: A Hidden Gem 50Tip 25: Show the Fewest Numbers Necessary 52Tip 26: Distinguish Technical Significance from Business Significance 54Tip 27: Give the Audience Your Headlines 56Tip 28: Start with Your Recommended Actions 58Tip 29: Don’t Focus on the “What” 60Section 3 Developing: Wording and Text 63Tip 30: Minimize the Number of Words on Your Slides 65Tip 31: Use Simple Terms and Definitions 67Tip 32: Don’t Use Technical Terms 69Tip 33: Clarify Your Definitions 70Tip 34: Provide Layperson and System Labels 72Tip 35: Use Consistent Phrasing 74Tip 36: If It Can’t Be Read, Don’t Display It 76Tip 37: Don’t Shrink Your Font, Shorten Your Text 78Tip 38: Use Appropriate Spacing 80Tip 39: Use the Same Font throughout Your Presentation 82Tip 40: Beware the Missing Font 85Tip 41: Address Every Agenda Item Listed 87Tip 42: Identify When an Agenda Item Is Covered 89Tip 43: Spellcheck Is Not Always Your Friend 91Tip 44: Charts and Images Are Misspelling Factories 93Tip 45: Beware the Right Word, Wrong Place 94Tip 46: Keep Your Text Horizontal 95Section 4 Developing: Numbers and Labels 97Tip 47: Use Consistent Precision 99Tip 48: Use Only the Precision Required to Make Your Point 101Tip 49: Match Precision to Accuracy Level 103Tip 50: Always Format Numbers 105Tip 51: Always Show Percentages as a Percentage 108Tip 52: Provide Quantities and Percentages 110Tip 53: Never Use Scientific Notation 112Tip 54: Use Names, Not Numbers, for Categories 114Tip 55: Watch for Truncated Labels 116Tip 56: Define All Acronyms and Abbreviations 118Tip 57: Use Dedicated Definitions Slides 120Tip 58: Clarify Aggregations Applied 122Tip 59: Focus on the Outcome of Interest 124Tip 60: Validate That Your Numbers Make Sense 126Tip 61: Add a Scale to Every Chart 128Tip 62: Ensure Your Charts Have Consistent Scaling 130Tip 63: An Axis Usually Should Start at 0 132Tip 64: Number Your Slides 134Section 5 Developing: Charts, Images, and Layouts 135Tip 65: Use a Mix of Chart Types 137Tip 66: Use a Mix of Slide Layouts 139Tip 67: Do Not Show Raw Output 142Tip 68: Keep It Simple 145Tip 69: Choose Charts That Are Easy to Interpret 147Tip 70: Don’t Show Incomprehensible Graphics 149Tip 71: Use Complex Graphics Strategically 151Tip 72: Coordinate Your Colors 153Tip 73: Keep Colors in Context 155Tip 74: Shun Technical and Architectural Diagrams 157Tip 75: Don’t Let Accent Graphics Steal the Show 159Tip 76: Format Tables Consistently 161Tip 77: Use Shading to Make Tables Easily Readable 163Tip 78: Don’t Put Borders Around Charts 165Tip 79: Limit the Number of Categories 167Tip 80: Label Your Data 169Tip 81: Avoid Stacked Bar Charts 171Tip 82: Put the Cause on the X-Axis 173Section 6 Delivering: Final Presentation Preparation 175Tip 83: Practice Your Presentation 177Tip 84: Consult Some Confidants 179Tip 85: Don’t Overprepare 181Tip 86: Adjust Your Story to the Audience 182Tip 87: Focus on Time, Not Slide Counts 185Tip 88: Always Be Prepared for a Short Presentation 187Tip 89: The Audience Won’t Know What You Left Out 190Tip 90: Scale Figures to Be Relatable 192Tip 91: Be Clear about the Implications of Your Results 194Tip 92: Call Out Any Ethical Concerns 196Tip 93: Use Simplified Illustrations 198Tip 94: Don’t Include Low-Value Information 200Tip 95: Make Critical Numbers Stand Out 202Tip 96: Make Important Text Stand Out Too 204Tip 97: Have Support in the Room 206Tip 98: Always Have Several Backup Plans 207Tip 99: Use a Slide Clicker 209Tip 100: Do Not Send Your Presentation in Advance 210Section 7 Delivering: Giving The Presentation 213Tip 101: Do Not Read Your Slides . . . Ever! 215Tip 102: Read the Room and Adapt 217Tip 103: Do Not Look at the Screen! 219Tip 104: Physically Point to Important Information 221Tip 105: Don’t Let Bright Lights Throw You Off 222Tip 106: Don’t Stand Still 223Tip 107: When Presenting Online, Look Right at the Camera 225Tip 108: Anticipate Random and Irrelevant Questions 227Tip 109: Handle Difficult People with Grace 228Tip 110: Don’t Correct People in Front of the Room 230Tip 111: Never Pretend You Know If You Don’t! 232Tip 112: Stress the Positive 234Tip 113: Be Honest about Costs as Well as Benefits 236Tip 114: Don’t Hedge Too Much 239Tip 115: Be Clear about the Measure You Are Discussing 241Tip 116: Don’t Ask Which Findings Are Important 242Tip 117: Tie Facts to Impacts 243Tip 118: Provide Specific Recommendations for Action 245Tip 119: Close with a “Wow” Tied to the Larger Context 247Afterword 249About the Author 251About the Website 253Index 255

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