JONATHAN MATUSITZ is Associate Professor in the Nicholson School of Communication and Media at the University of Central Florida. His research focuses on the role of communication in terrorism, symbolism in terrorism, the globalization of culture, and health communication. He is the author of more than 150 academic publications and six academic books on terrorism. Dr. Matusitz has delivered presentations on terrorism to the Florida Department of Law Enforcement, the Department of Homeland Security, the Transportation Security Administration, and other law enforcement agencies.

• Part I Introducing Public Communication Campaigns 9Chapter 1 Definitions, Strategies, and Background Information 11Chapter 2 The 10 Steps of Public Communication Campaigns 47Chapter 3 Persuasion in Public Communication Campaigns 80Chapter 4 Thought-Provoking Public Communication Campaigns 121Part II Health Communication Campaigns 153Chapter 5 Health Communication Campaigns: General Perspectives 155Chapter 6 Differences in Literacy and Culture in Health Campaigns 189Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217Chapter 8 Entertainment–Education, Digital Games, and Celebrity Campaigns 249Part III Communication Campaigns For Social Justice and Social Change 285Chapter 9 Social Justice and Social Change 287Chapter 10 The #MeToo Campaign 310Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336Chapter 12 Black Lives Matter Campaigns 360Part IV Terrorist, Extremist, And Anti–Terrorist Communication Campaigns 389Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391Chapter 14 Public Communication Campaigns of White Supremacism 426Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451Chapter 16 Antiterrorist Public Communication Campaigns 476

JONATHAN MATUSITZ is Associate Professor in the Nicholson School of Communication and Media at the University of Central Florida. His research focuses on the role of communication in terrorism, symbolism in terrorism, the globalization of culture, and health communication. He is the author of more than 150 academic publications and six academic books on terrorism. Dr. Matusitz has delivered presentations on terrorism to the Florida Department of Law Enforcement, the Department of Homeland Security, the Transportation Security Administration, and other law enforcement agencies.

• Part I Introducing Public Communication Campaigns 9Chapter 1 Definitions, Strategies, and Background Information 11Chapter 2 The 10 Steps of Public Communication Campaigns 47Chapter 3 Persuasion in Public Communication Campaigns 80Chapter 4 Thought-Provoking Public Communication Campaigns 121Part II Health Communication Campaigns 153Chapter 5 Health Communication Campaigns: General Perspectives 155Chapter 6 Differences in Literacy and Culture in Health Campaigns 189Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217Chapter 8 Entertainment–Education, Digital Games, and Celebrity Campaigns 249Part III Communication Campaigns For Social Justice and Social Change 285Chapter 9 Social Justice and Social Change 287Chapter 10 The #MeToo Campaign 310Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336Chapter 12 Black Lives Matter Campaigns 360Part IV Terrorist, Extremist, And Anti–Terrorist Communication Campaigns 389Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391Chapter 14 Public Communication Campaigns of White Supremacism 426Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451Chapter 16 Antiterrorist Public Communication Campaigns 476

JONATHAN MATUSITZ is Associate Professor in the Nicholson School of Communication and Media at the University of Central Florida. His research focuses on the role of communication in terrorism, symbolism in terrorism, the globalization of culture, and health communication. He is the author of more than 150 academic publications and six academic books on terrorism. Dr. Matusitz has delivered presentations on terrorism to the Florida Department of Law Enforcement, the Department of Homeland Security, the Transportation Security Administration, and other law enforcement agencies.

• Part I Introducing Public Communication Campaigns 9Chapter 1 Definitions, Strategies, and Background Information 11Chapter 2 The 10 Steps of Public Communication Campaigns 47Chapter 3 Persuasion in Public Communication Campaigns 80Chapter 4 Thought-Provoking Public Communication Campaigns 121Part II Health Communication Campaigns 153Chapter 5 Health Communication Campaigns: General Perspectives 155Chapter 6 Differences in Literacy and Culture in Health Campaigns 189Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217Chapter 8 Entertainment–Education, Digital Games, and Celebrity Campaigns 249Part III Communication Campaigns For Social Justice and Social Change 285Chapter 9 Social Justice and Social Change 287Chapter 10 The #MeToo Campaign 310Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336Chapter 12 Black Lives Matter Campaigns 360Part IV Terrorist, Extremist, And Anti–Terrorist Communication Campaigns 389Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391Chapter 14 Public Communication Campaigns of White Supremacism 426Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451Chapter 16 Antiterrorist Public Communication Campaigns 476