PAUL ASHCROFT is Co-founder of The Ludic Group. He is an expert in applying the principles of innovation, design thinking and digital to large scale transformation, people engagement and capability building. GARRICK JONES is Co-founder of The Ludic Group. He is a businessperson, academic and musician based in London and a Fellow of the London School of Economics and Political Science, where he launched the groundbreaking Open Innovation Programme.

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• Acknowledgements ixAbout This Book xiIntroduction xiiiPart One Living in Our Online World 1Our Brave New Digital World 3Living in a Changing World 17The Activated Organization 45Part Two New Thinking for Digital Humans and Their Organizations 571 The Digital Spine 592 Build Together 753 The Organization of One 994 Add-app-ability 1135 Theatres of Work 1296 Build Beautiful Things 1457 Playing Games 1578 The Power of Small Things 1719 Targets and the Mirror 18710 Always Learning 19911 Creating Meaningful Alternatives 21512 Turn It On 227Conclusion: Reflections on New Thinking for Our Brave New Digital World 245Terms of Art 249About the Authors 259Index 261

PAUL ASHCROFT is Co-founder of The Ludic Group. He is an expert in applying the principles of innovation, design thinking and digital to large scale transformation, people engagement and capability building. GARRICK JONES is Co-founder of The Ludic Group. He is a businessperson, academic and musician based in London and a Fellow of the London School of Economics and Political Science, where he launched the groundbreaking Open Innovation Programme.

Select Guide Rating

• Acknowledgements ixAbout This Book xiIntroduction xiiiPart One Living in Our Online World 1Our Brave New Digital World 3Living in a Changing World 17The Activated Organization 45Part Two New Thinking for Digital Humans and Their Organizations 571 The Digital Spine 592 Build Together 753 The Organization of One 994 Add-app-ability 1135 Theatres of Work 1296 Build Beautiful Things 1457 Playing Games 1578 The Power of Small Things 1719 Targets and the Mirror 18710 Always Learning 19911 Creating Meaningful Alternatives 21512 Turn It On 227Conclusion: Reflections on New Thinking for Our Brave New Digital World 245Terms of Art 249About the Authors 259Index 261

PAUL ASHCROFT is Co-founder of The Ludic Group. He is an expert in applying the principles of innovation, design thinking and digital to large scale transformation, people engagement and capability building. GARRICK JONES is Co-founder of The Ludic Group. He is a businessperson, academic and musician based in London and a Fellow of the London School of Economics and Political Science, where he launched the groundbreaking Open Innovation Programme.

Select Guide Rating

• Acknowledgements ixAbout This Book xiIntroduction xiiiPart One Living in Our Online World 1Our Brave New Digital World 3Living in a Changing World 17The Activated Organization 45Part Two New Thinking for Digital Humans and Their Organizations 571 The Digital Spine 592 Build Together 753 The Organization of One 994 Add-app-ability 1135 Theatres of Work 1296 Build Beautiful Things 1457 Playing Games 1578 The Power of Small Things 1719 Targets and the Mirror 18710 Always Learning 19911 Creating Meaningful Alternatives 21512 Turn It On 227Conclusion: Reflections on New Thinking for Our Brave New Digital World 245Terms of Art 249About the Authors 259Index 261