Strategic Issues in International Retailing

E-bok

PDF, Engelska, 2006

1 019 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).

Beskrivning

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Produktinformation

Utgivningsdatum:2006-08-21
Språk:Engelska
Filformat:PDF
Kopieringsskydd:LCP
ISBN:9781134289073
Förlag:Taylor & Francis Ltd

Utforska kategorier

Mer om författaren

John Dawson, Roy Larke, Masao Mukoyama

Recensioner i media

'John Dawson is recognized as one of the leading authorities on international retailing. Strategic Issues in International Retailing is a welcome addition to the field. An important aspect of the book is its thoughtful integration of both the conceptual and empirical perspective on the process of retail internationalization. It thoughtfully provides critical assessment of the current growth of international retail by examining the process of internationalization within the context of a retail organization's strategic planning. Based on this framework the experiences of number of major retail organizations - Zara, Carrefour, Boots, Royal Ahold and Tesco can be evaluated. For those interested in understanding the complexities of international retailing, this book is a must read.' - Ken Jones, Dean, Faculty of Business, Ryerson University

Innehållsförteckning

1. The Increase in International Activity by Retailers 2. Retail Internationalisation as a Process 3. Building an International Retail Strategy 4. Inditex – Zara: Re-Writing the Rules in Apparel Retailing 5. Carrefour: Being Aware of the Domestic Market! 6. The Boots Group Plc: Rethinking the Formula 7. Royal Ahold: Multi-National, Multi-Channel, Multi-Format Food Provider 8. Tesco: Transferring Marketing Success Factors Internationally 9. The International Transfer of Key Success Factors. Conclusions.