Rise of Marketing and Market Research

AvU. Spiekermann,P. Scranton

E-bok

PDF, Engelska, 2012

785 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).

Fler format och utgåvor

Inbunden

572 kr

Häftad

572 kr

Beskrivning

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.