E-bok, Engelska, 2013
Humanistic Marketing
1596 kr
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Beskrivning
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Produktinformation
- Utgivningsdatum: 2013-11-19
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781137353290
- Förlag: Palgrave Macmillan UK
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