Inbunden, Engelska, 2015

Running across Europe

The Rise and Size of one of the Largest Sport Markets

Av Jeroen Scheerder, Koen Breedveld, Julie Borgers

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Beskrivning

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

Produktinformation

Utgivningsdatum: 2015-02-12
Mått: 140 x 216 x 18 mm
Vikt: 494 g
Format: Inbunden
Språk: Engelska
Antal sidor: 297
Upplaga: 2015
Förlag: Palgrave Macmillan
ISBN: 9781137446367

Utforska kategorier

Friidrott och gymnastik

Mer om författaren

Christoph Breuer, German Sport University Cologne, GermanyAngela Charlton, TNS BMRB Agency, UKSören Dallmeyer, German Sport University Cologne, GermanyMojca Doupona Topi?, University of Ljubljana, SloveniaPeter Forsberg, University of Copenhagen, DenmarkKirstin Hallmann, German Sport University Cologne, GermanySpencer Harris, University of Colorado, USAPaul Hover, Mulier Institute, The NetherlandsJukka Lahti, University of Jyväskylä, FinlandRamon Llopis-Goig, University of Valencia, SpainSzilvia Perényi, University of Debrecen, HungaryLeonidas Petridis, University of Debrecen, HungarySamo Rauter, University of Ljubljana, SloveniaPeter Smale, Kantar Sport, UKAndrew Spiers, Sport England, UKHanna Vehmas, University of Jyväskylä, FinlandHarold van der Werff, Mulier Institute, The NetherlandsAnna Vilanova, University of Barcelona, SpainSteven Vos, Fontys University of Applied Sciences, The Netherlands

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