Extending the Business Network Approach

Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential ‘business networksperspective’ approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, Extending the Business Network Approach relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research.