Language of Cosmetics Advertising

Helen Ringrow is Senior Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen’s University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.

• - Chapter 1: Beauty advertising in a cross-cultural context.- Chapter 2: Language, gender, and advertising.- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body.- Chapter 4: Femininity as a sensual identity.- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free?.- Chapter 6: The case for Feminist Critical Discourse Analysis.