Professionalizing Public Relations

History, Gender and Education

Inbunden, Engelska, 2016

588 kr

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Beskrivning

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century.

Produktinformation

Utgivningsdatum:2016-08-10
Mått:148 x 210 x 15 mm
Vikt:348 g
Format:Inbunden
Språk:Engelska
Antal sidor:154
Upplaga:16001
Förlag:Palgrave Macmillan
ISBN:9781137573087

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Mer om författaren

Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.

Innehållsförteckning

Introduction.- Chapter 1: The professionalisation of public relations in Australia.- Chapter 2: Education and the professional project.- Chapter 3: Women, feminisation and professionalisation.- Chapter 4: A critical history of public relations.- Conclusion.